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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

517 個評分
143 條評論


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



Aug 20, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


Aug 18, 2020

This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.


51 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 75 個評論(共 142 個)

創建者 Debajyoti C

Feb 01, 2019

An excellent course. Entrepreneurship enthusiasts and innovators must take this one. Highly recommended.

創建者 Alexandra f

Aug 04, 2020

from an evaluation point of view i would make it more complex and with direct interaction, tests etc.

創建者 Chundru R R

May 28, 2020

I have learned Business Canvas model and how applied in real problem practiced.Thanks my Professor

創建者 shubham s

Apr 16, 2020

Really good course. If you want to open your own business one day, this is a must course for you.

創建者 Sachin S

Jul 25, 2019

Fantastic experience of learning. Very focused and objectively defined course contents.

創建者 Manali K

Nov 09, 2019

A great source of learning and understanding the basics of Strategic Design management

創建者 Rhema B D P

Aug 16, 2019

Had an amazing time learning Design-Led Strategy, how it's used in corporate strategy

創建者 Archiit S

Oct 26, 2020

The course was very useful. Is there a way I can download my certificate by paying?

創建者 Siddharth V

Nov 18, 2019

I am personally great full &it was great learning experience for me. I have learned

創建者 Mohammed A

Mar 31, 2019

I give 5 stars for: perfect content with amazing presenting and fantastic prepared.

創建者 Kishan J

Nov 27, 2018

Content, Methods are really useful. It is time to explore your idea and knowledge.

創建者 Teresa R

May 08, 2019

Fantastic course , lots of information, practical experience and lots of learning

創建者 els k

Apr 16, 2020

very insight full, interactive and detailed course. I can highly recommend this

創建者 Faizal S

Dec 18, 2018

A pro Course for Design thinking and I earn a great knowledge from this course

創建者 Warren O

Dec 20, 2019

The course is useful in getting fresh insights into setting up a business

創建者 Luiz G R

May 19, 2020

Great course, with very clear concepts presented in a friendly manner!

創建者 Pampy R

Apr 18, 2020

The course structure and the assignments were really very insightful

創建者 Jerome D

Apr 18, 2020

This course was interesting and well organised. I recommend it.

創建者 Regina R

Jan 29, 2020

Very clear content and proactive way to apply the knowloadge.

創建者 Najem d

Aug 27, 2018

It's a rare opportunity to raise quality for leadership

創建者 Jose C C

Oct 19, 2020

I really enjoyed the course. It is really innovative.

創建者 Amy

Nov 17, 2019

Wonderful, informative and practical, thanks so much!

創建者 Juan F

Aug 20, 2018

Great opportunity to upgrade my bussiness knoledge.

創建者 Vamsee J

Jun 12, 2020

Teaches you Design Strategy in a practical manner.

創建者 Henrique C

Jun 08, 2020

Great content, lecture very good. Highly recommend