課程信息
4.8
83 個評分
21 個審閱
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
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可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為10 小時

建議:4 Weeks, 5-7 hours per week...
可選語言

英語(English)

字幕:英語(English), 越南語
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為10 小時

建議:4 Weeks, 5-7 hours per week...
可選語言

英語(English)

字幕:英語(English), 越南語

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Week 1: It All Starts With a Goal

Week 1 will cover the purpose of the course and the foundational framework of knowledge, skill and discipline. We will tackle the expectations for the course and what to anticipate over the next several weeks. Finally, we will discuss the flow of the course and the assignments required for success....
Reading
8 個視頻 (總計 12 分鐘), 8 個閱讀材料
Video8 個視頻
Meet Craig Wortmann1分鐘
Course 1 Introduction30
Setting a Sales Goal1分鐘
Salesperson Vs. Advisor2分鐘
Knowledge, Skill, Discipline Framework2分鐘
Barter Exercise54
Role Play: Barter Exercise2分鐘
Reading8 個閱讀材料
Meet The Team10分鐘
How Do I Get The Most Out Of This Course?10分鐘
FAQ10分鐘
The 3 Clear Points of Week 15分鐘
Worksheets and Readings30分鐘
Final Project Prep Assignment: Setting a Sales Goal30分鐘
Final Project Prep Assignment: Knowledge Skill Discipline Framework - Course 130分鐘
Capstone Prep Assignment - Barter Project5分鐘
2
完成時間(小時)
完成時間為 3 小時

Week 2: Selling is a Contact Sport

Week 2 gets you ready to make contact with the market. What problem are you solving? What is your target market? Who are the customers within that target market and how will you talk to them? We will discuss and determine several ways to narrow your target list and learn how to write the perfect introductory email. ...
Reading
5 個視頻 (總計 9 分鐘), 4 個閱讀材料, 1 個測驗
Video5 個視頻
Preparation - Targeting2分鐘
Lead Generation2分鐘
Meeting Preparation Checklist53
Email Introductions2分鐘
Reading4 個閱讀材料
The 3 Clear Points of Week 210分鐘
Worksheets and Readings30分鐘
Final Project Prep Assignment: Targeting
Capstone Prep Assignment - Barter Project10分鐘
Quiz1 個練習
Final Project Prep Assignment: Writing an Introductory Email30分鐘
3
完成時間(小時)
完成時間為 2 小時

Week 3: Selling Happens in a Conversation

Week 3 will equip you with a framework for a sales conversation that you can use in social situations and many other settings. This part of the sales process is where you are trying to generate leads and determine which prospects are potential customers and which are dead-ends. We will explore how to “on-ramp” a prospect into the right kind of conversation such that you can quickly determine whether this person has potential. ...
Reading
6 個視頻 (總計 16 分鐘), 4 個閱讀材料
Video6 個視頻
Working a Room6分鐘
The Sales Trailer1分鐘
The 3rd and 4th Gears59
Role Play: Working a Room5分鐘
Building an Exit53
Reading4 個閱讀材料
The 3 Clear Points of Week 310分鐘
Readings30分鐘
Final Project Prep Assignment: The Art of the Sales Conversation
Capstone Prep Assignment - Barter Project10分鐘
4
完成時間(小時)
完成時間為 5 小時

Week 4: Qualify, Hard and Early

In Week 4 we explore the actions to take if the person you are talking to turns out to NOT be a prospect. We will also look at what changes when someone might be a prospect. Finally, we will talk about qualifying which helps quickly determine if someone can and will do business with you....
Reading
5 個視頻 (總計 6 分鐘), 3 個閱讀材料, 2 個測驗
Video5 個視頻
When it Doesn’t Work (How You Exit a Conversation)1分鐘
When it Works (How You Solidify a Lead)1分鐘
Qualify1分鐘
Course 1 Closing55
Reading3 個閱讀材料
The 3 Clear Points of Week 45分鐘
Readings30分鐘
Capstone Prep Assignment - Barter Project10分鐘
Quiz1 個練習
Final Project Prep Assignment: The Art of the Sales Conversation
4.8
21 個審閱Chevron Right

熱門審閱

創建者 LLJul 20th 2018

I learned so much from Craig in this course about how to improve my sales efforts. I'm excited to take the entire series of courses, and to further improving. Thank you to him and the team.

創建者 MAJun 25th 2018

Very helpful, teaches you something that is essential for everyone of us and unfortunately rarely who teaches it as a school subject.

講師

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Craig Wortmann

CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management

關於 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 The Art of Sales: Mastering the Selling Process 專項課程

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results....
The Art of Sales: Mastering the Selling Process

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