The Kellogg's Case

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From the course by 伊利诺伊大学香槟分校
Customer Insights: New Product Development Orientation
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伊利诺伊大学香槟分校
1 rating
From the lesson
MODULE 2: Product Development Customer Knowledge Requirement

Meet the Instructors

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business