課程信息
5.0
4 個評分
1 個審閱
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為12 小時

建議:4 hours/week...
可選語言

英語(English)

字幕:英語(English)...
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為12 小時

建議:4 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 4 小時

MODULE 0: Orientation and Introduction to the Case Study Method

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will also become familiar with the tools and process of analyzing a business situation....
Reading
5 個視頻(共 62 分鐘), 6 個閱讀材料, 3 個測驗
Video5 個視頻
Case Method Analysis14分鐘
Defining the Problem11分鐘
Writing an Executive Summary9分鐘
The BlackBerry Case15分鐘
Reading6 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Updating Your Profile10分鐘
Social Media10分鐘
Module 0 Readings and Resources10分鐘
About the Jeopardy Quiz10分鐘
Quiz2 個練習
Orientation Quiz10分鐘
Demographics Survey26分鐘
完成時間(小時)
完成時間為 4 小時

MODULE 1: What Makes a Great New Product

The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs....
Reading
3 個視頻(共 35 分鐘), 1 個閱讀材料, 2 個測驗
Video3 個視頻
Why New Products Succeed12分鐘
New Product Ideas12分鐘
Reading1 個閱讀材料
Module 1 Readings and Resources10分鐘
2
完成時間(小時)
完成時間為 6 小時

MODULE 2: Product Development Customer Knowledge Requirement

This module will begin by providing an overview of the customer knowledge requirements across stages of the product development cycle. It will then provide a brief overview of qualitative and quantitative research methods and its benefits in understanding customer needs in product development....
Reading
4 個視頻(共 71 分鐘), 1 個閱讀材料, 4 個測驗
Video4 個視頻
Stages in New Product Development14分鐘
Steps in Customer Insight Research22分鐘
The Kellogg's Case14分鐘
Reading1 個閱讀材料
Module 2 Readings and Resources10分鐘
3
完成時間(小時)
完成時間為 4 小時

MODULE 3: Identifying the Voice of Your Customer

This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors....
Reading
3 個視頻(共 40 分鐘), 1 個閱讀材料, 2 個測驗
Video3 個視頻
Voice of the Customer (VOC)12分鐘
House of Quality13分鐘
Reading1 個閱讀材料
Module 3 Readings and Resources10分鐘
4
完成時間(小時)
完成時間為 5 小時

MODULE 4: Design Thinking and Customer Journey Maps

The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences....
Reading
5 個視頻(共 55 分鐘), 1 個閱讀材料, 3 個測驗
Video5 個視頻
Design Thinking Part 21分鐘
Mapping Customer Experiences12分鐘
Creating Customer Personas7分鐘
Creating Customer Journey Maps17分鐘
Reading1 個閱讀材料
Module 4 Readings and Resources10分鐘
Quiz1 個練習
End of Course Survey52分鐘
5.0
1 個審閱Chevron Right

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創建者 AMMay 26th 2018

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!

講師

Avatar

William Qualls

Professor Emeritus of Marketing
Business Administration, Gies College of Business

關於 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

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