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學生對 伊利诺伊大学香槟分校 提供的 Global Impact: Cultural Psychology 的評價和反饋

4.7
112 個評分
14 條評論

課程概述

Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also growing culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level, and provides tools for imbuing brands with cultural meanings—creating iconic brands—that can resonate with global consumers. The focus is on understanding that culture exists in the mind (e.g., values and beliefs) as well as in the environment (e.g., objects, brands, and institutions), and that globalization creates multi-cultural spaces in contemporary societies. Consumers can use the cultural meaning of a brand to build their identities (i.e., assimilate the brand cultural symbolism) or reject the brand’s cultural meaning(s) (i.e., exclusionary reactions). The course will help students identify when assimilation vs. exclusionary reactions are more likely to occur, as well as devise strategies for imbuing brands with cultural meanings that can elevate them to the status of cultural icons. Upon successful completion of this course, you will be able to: • Understand how globalization impacts the psychological responses of consumers in global markets • Understand what culture is and how it manifests itself • Understand how brands acquire cultural meanings • Predict consumers’ responses to the cultural meanings in brands • Identify strategies to win-over multi-cultural consumers in globalized markets • Learn how to build an iconic brand This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

KW

Apr 21, 2020

I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.

ER

May 16, 2019

What a great course! I learned so much about brands, cultures and product development.

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1 - Global Impact: Cultural Psychology 的 15 個評論(共 15 個)

創建者 Kia W

Apr 21, 2020

I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.

創建者 Elka R

May 16, 2019

What a great course! I learned so much about brands, cultures and product development.

創建者 Rahadian

Jun 08, 2020

This course give us better understanding the nature of culture in the world which can influence branding and especially the way for business, so that we can improve our strategy to get positive outcome from the knowledge.

創建者 Carlo I

Apr 10, 2018

A very insightful course that highlights specific aspects of branding and marketing.

創建者 Matěj K

Oct 10, 2019

I like this course very much because of the information and knowledge it offers.

創建者 梁倬领

May 15, 2020

It provides me different perspectives for my marketing career and learning!

創建者 Amy K

Apr 15, 2020

insightful class - opened my eyes to seeing the world differently.

創建者 Jenny B

Jun 12, 2018

Great course and very engaging!!!

創建者 Hector R

Jun 08, 2019

Absolutely fabulous instruction!

創建者 Nadia G

Mar 16, 2020

great course- Thanks!

創建者 Ray S

Jun 09, 2019

Excellent Course.

創建者 Phalalochana V

Apr 06, 2020

Good material

創建者 Dr. C J

Jul 07, 2020

GREAT COURSE

創建者 Maria L

Dec 19, 2017

Curso completo con el cual aprendí nuevos conceptos y herramientas para lograr que una marca impacte en mercados internacionales. El profesor ha explicado todos los conceptos de forma clara y concisa.

創建者 Fraser M

Apr 13, 2018

Interesting points and topics covered in this course, but not a lot too it...