About this course: This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societies in which they operate. For students who are thinking of a career in management, it may also prove useful as a basic introduction to some of the conceptual vocabulary and ideas behind modern theories of management. Using a wide disciplinary approach - from economics and history to social theory and even a smattering of biblical criticism - the course will invite students to consider several core management strategies and priorities from often unexpected perspectives in order to judge their success or failure. The key objective of the course is to bring into critical focus how we think about the function and culture of management, how managers understand their role within a firm, how they take decisions, set priorities and benchmark success and failure. Topics include: the function of the firm; the role of incentive; the ways in which narrative forces shape decision making, and how market relationships define the managerial culture in ways that can lead to sub-optimal outcomes.
Created by: IE商学院
Taught by: Rolf Strom-Olsen , Professor
Humanities
| Commitment | 学习时长为6周，每周需花费2-3小时。 |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
The Lessons from Rome Part I
In Ancient Rome, merchant organisations very similar to modern firms were critical to capitalising key markets and to solving serious logistical problems to enable a vibrant trading network across the Mediterranean, including, critically, supplying the city of Rome itself with the food its citizens needed to survive. We will examine the Roman grain market and the organisations that operated within that market to ask: what, exactly, is a firm? What led to the firm's evolution? And what is the issue of agency that a firm inevitably entails?
5 videos, 3 readings
- Reading: Syllabus & Readings
- Reading: Grading and Logistics
- Reading: Reading & Study Questions
- Video: Introduction
- Video: The Problem of Information
- Video: The Problem of Transaction Costs
- Video: Institutional Solutions and The Agency Dilemma
Graded: One: The Lessons from Rome Part I
WEEK 2
The Lessons from Rome Part II
This lecture expands upon the first discussion, drawing from the insights gained about firm organisation in the Ancient world to ask about the effectiveness of the Forced Distribution Ranking Scheme (also known as "stack and rank", "up and out", etc...) to evaluate and promote or terminate employees, widely used by many of today's leading corporations.
4 videos, 1 reading
- Reading: Reading & Study Questions
- Video: Some Drawbacks
- Video: Weighing the Method
- Video: Concluding Lessons from the Roman Grain Market
Graded: Two: The Lessons from Rome Part II
WEEK 3
What is Innovation?
We live in the innovation economy. Firms have chief innovation officers. Innovation is, so we are told, the key to securing the future. And there are quite literally millions of books on the subject of innovation. So, what does it mean? And is it a useful idea for management? We'll consider both questions.
5 videos, 1 reading
- Reading: Reading & Study Questions
- Video: The Box: Explaining Its Introduction
- Video: The Box: Conditions for Success
- Video: The Box: The Story of Failure
- Video: Conclusion: Thinking Beyond Innovation
Graded: Three: What is Innovation?
WEEK 4
The Power of Narrative
What do Hollywood movies, the Synoptic gospels, housing bubbles, Alan Greenspan's monetary policy, and the world's worst merger have in common? This week's lecture will develop a reading of narrative in order to explore a common pitfall that affects many managerial decisions.
9 videos, 1 reading
- Reading: Reading & Study Questions
- Video: Towards a Metacritical Concept of Narrative
- Video: Home-Buying as An Investment
- Video: Irrationality in The Marketplace
- Video: Context Analysis
- Video: The Behavior of Market Actors
- Video: A Cognitively Dissonant Market?
- Video: Why Didn't The Federal Reserve Act?
- Video: Narrative Structures and Managerial Decisions: Concluding Remarks
Graded: Four: The Power of Narrative
WEEK 5
Is Shareholder Value a Good Idea?
Perhaps the most important lecture of the course. Almost all publicly traded firms are beholden, either explicitly or implicitly, to the principle of creating shareholder value. This week, we look at the history of this idea, how it has become widespread as a principle of corporate governance and how it has changed fundamentally the nature of the firm over the last 40 years. We will look at who the shareholders are, where their interests lie and what they have gained from this development. We will consider the wider and long-term consequences both for the firm and society. And we will ask - is this the kind of capitalism we really want?
6 videos, 1 reading
- Reading: Reading & Study Questions
- Video: Shareholder Value: Origins II
- Video: Regulatory and Market Changes
- Video: Shareholder-centric Strategy
- Video: Who is The Shareholder?
- Video: Conclusion
Graded: Five: Is Shareholder Value a Good Idea?
WEEK 6
Case Studies
We look at the examples of two companies whose recent experiences encapsulate many of the core ideas of the course. The first is Apple, which, in the context of reporting their quarterly earnings in the Spring of 2013, committed an unprecedented amount of its capital reserves to a share repurchase scheme and dividend increase. We will look at the motivation and logic for this move. The second is Nokia (which has subsequently sold off its mobile phone business to Microsoft). We will look at how the company rose - and then dramatically fell - from its position as market leader in mobile communications.
7 videos, 1 reading
- Reading: Reading
- Video: The Rise and Fall of Nokia I
- Video: The Rise and Fall of Nokia II
- Video: Assessing Nokia's Strategy
- Video: Explaining Nokia's Decline
- Video: Conclusions
- Video: Now It's All Over
Graded: Six: Case Studies
Graded: FINAL EXAM
FAQs
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Creators
IE商学院
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Pricing
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Ratings and Reviews
Truly critical, this course gave me an in depth/insight anyone related to a firm or its management should enjoy. The examples given, the teaching method and the quality of the quizzes bring it to another level.
This is such a great course, with lots of food for though and a completely necessary different point of view for what is hugely accepted without questioning that it should be mandatory on every management training.
Enjoyed this very much! Thank you!
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AK
Excellent course material. The Professor has his way of keeping a student's interest and his deep understanding and analytical ability w.r.t. subject matter is inspirational. A must do, especially as a precursor to a management degree.