1-1.2: Backward and Forward Integration

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From the course by 伊利诺伊大学香槟分校
Corporate Strategy
192 ratings
伊利诺伊大学香槟分校
192 ratings
Course 6 of 7 in the Specialization 战略领导与管理
From the lesson
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.

Meet the Instructors

  • Joe Mahoney
    Joe Mahoney
    Professor of Business Administration
    University of Illinois, Urbana-Champaign College of Business Department of Business Administration

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