2-1.2: The Modes of Foreign Market Entry

From the course by University of Illinois at Urbana-Champaign
Corporate Strategy
194 ratings
University of Illinois at Urbana-Champaign
194 ratings
Course 6 of 7 in the Specialization 战略领导与管理
From the lesson
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.

Meet the Instructors

  • Joe Mahoney
    Joe Mahoney
    Professor of Business Administration
    University of Illinois, Urbana-Champaign College of Business Department of Business Administration

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