課程信息
863 次近期查看

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中級

完成時間大約為6 小時

建議:4 weeks of study, 3-4 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 德語(German)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為6 小時

建議:4 weeks of study, 3-4 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 德語(German)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 12 分鐘

Capstone Overview and Directions

Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University. ...
1 個視頻 (總計 2 分鐘), 1 個閱讀材料
1 個閱讀材料
Overview & Directions10分鐘
2
完成時間為 1 小時

Content Strategy for Professionals Capstone Project Story

In this section you will find the assignment details you will need to complete by the end of Week 3....
5 個閱讀材料
5 個閱讀材料
Background10分鐘
The Travel Website Landscape10分鐘
Wish I Was There10分鐘
Future Development10分鐘
Your Assignment10分鐘
3
完成時間為 2 小時

Assignment Submission

This week you will submit the content for your Capstone Project. ...
1 個測驗
4
完成時間為 10 分鐘

Peer Review

This week you will complete 3 peer reviews and earn your Specialization Certificate! ...
1 個閱讀材料
1 個閱讀材料
Don't forget to do your 3 peer reviews!10分鐘
4.6
8 個審閱Chevron Right

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創建者 GCAug 26th 2017

Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.

創建者 MIFeb 17th 2018

It's a good project from learning point. As what ever one learns in the courses, implements it.

講師

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John Lavine

Founder, Professor and Director, Media Management Center
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 专业人员所需的内容策略 專項課程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
专业人员所需的内容策略

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