課程信息
2,187 次近期查看

100% 在線

立即開始,按照自己的計劃學習。

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中級

完成時間大約為6 小時

建議:4 weeks of study, 3-4 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 德語(German)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為6 小時

建議:4 weeks of study, 3-4 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic), 德語(German)

學習Course的學生是

  • Marketers

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 12 分鐘

Capstone Overview and Directions

1 個視頻 (總計 2 分鐘), 1 個閱讀材料
1 個閱讀材料
Overview & Directions10分鐘
2
完成時間為 1 小時

Content Strategy for Professionals Capstone Project Story

5 個閱讀材料
5 個閱讀材料
Background10分鐘
The Travel Website Landscape10分鐘
Wish I Was There10分鐘
Future Development10分鐘
Your Assignment10分鐘
3
完成時間為 2 小時

Assignment Submission

1 個測驗
4
完成時間為 10 分鐘

Peer Review

1 個閱讀材料
1 個閱讀材料
Don't forget to do your 3 peer reviews!10分鐘
4.6
8 個審閱Chevron Right

67%

完成這些課程後已開始新的職業生涯

43%

通過此課程獲得實實在在的工作福利

29%

加薪或升職

來自Content Strategy for Professionals: Capstone Project的熱門評論

創建者 GCAug 26th 2017

Loved the entire course and the teaching materials. Has been very informative, engaging and highly relevant. Will come back for more.

創建者 MIFeb 17th 2018

It's a good project from learning point. As what ever one learns in the courses, implements it.

講師

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John Lavine

Founder, Professor and Director, Media Management Center
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Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 专业人员所需的内容策略 專項課程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

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