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學生對 加州大学戴维斯分校 提供的 The Strategy of Content Marketing 的評價和反饋

4.5
446 個評分
140 條評論

課程概述

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

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SC

Nov 11, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

VR

Oct 13, 2019

An amazing theoretical and practical approach to content marketing for all levels but especially marketing professionals looking to fine tune their digital marketing skills.

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126 - The Strategy of Content Marketing 的 141 個評論(共 141 個)

創建者 MUu M

Jun 21, 2019

Good cpurse

創建者 예솔 최 ( C

Mar 28, 2018

It is grea

創建者 Jams F

Apr 05, 2018

It started off quite good. However, this is directed towards people who have no business experience. If you are already a business owner, then it begins to become quite irrelevant. The coursework is just tedious, especially if you have already looked at this stuff for your own business. Couldn't bring myself to complete the course past week 4, because of how tedious and irrelevant it started to become.

創建者 Tricia H

Aug 02, 2019

Unless I missed something the videos did not say to go to downloads for the podcasts. The admin told me to do so after I contacted them.

And, the assignment instruction could have been a bit clearer. For example, my interpretation of the assignment was to do it on ONE page, save as PDF, and submit. But the paper I reviewed was the PDF Worksheet outline filled out and re-saved as a PDF.

創建者 Maha A

Apr 19, 2018

The content of the course is very good till week 3, the assignment is very confused and there is no an example or a case study to teach us how to make Empathy map, mapping customer's journey and experience map.

In terms of podcasts, I prefer if there are videos instead of it or at least if there is a transcript for podcasts to make it more easy to understand.

創建者 Shreeraj S

Nov 23, 2019

Very well presented and lots of learning points that can be applied to the real world, but the content in it seems clickbait-y sometimes. Lots of unnecessary information present in some topics and I'm afraid the course needs updating to 2019 since a lot has changed in 5 years.

創建者 Elizabeth G

Mar 29, 2020

I was hoping to take this course to learn about content marketing and to be able to use this in future jobs. I got a few videos in only to find out this is a course that teaches you to build your own website. This is not what I was wanting to learn about.

創建者 Jenna-Lee

Apr 02, 2017

I really enjoyed the presenter who was engaging and interesting. I didn't enjoy the podcasts.

創建者 vinodkumar

Dec 11, 2018

Good one, Good for beginners for content writers.

創建者 MUHAMMAD A Q

Jan 24, 2020

It can be more interactive.

創建者 yahong z

May 28, 2019

DONE

創建者 Kenneth S D

Oct 25, 2018

Good: Exclusive Learning Materials and Assigments that ensure you have a foundation for writing persuasive and actionable content. Bad: No flow to learning experience. Videos don't have guest lectures, you must go on an easter egg hunt for the mp3 that complement them and they aren't available on the mobile version. No teachers available, so don't expect feedback on your work. It's blind leading the blind in this course. If you are a self-learner, it's perfect. If you need training wheels, this might not be the best course for you. I highly recommend this course for his content but I strongly discourage it for learning. This course is basically and interactive library, not a classroom.

創建者 Leah

Feb 25, 2017

This feels more a like a sales pitch for Copyblogger than an actual course. Kinda feels like a waste of my time. I didn't learn anything new.

創建者 Ezan

Sep 08, 2019

The lectures were not as informative as expected. I had high hopes for this course. :(

創建者 Cristian T

Aug 01, 2017

The content was good information, but the peer graded assignment was confusing.

創建者 Aduvie O

Jan 01, 2019

I am unhappy that I did not see the full content of this course.