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學生對 加州大学戴维斯分校 提供的 The Strategy of Content Marketing 的評價和反饋

4.5
2,334 個評分
779 條評論

課程概述

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

熱門審閱

SM

May 28, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

JC

May 26, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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676 - The Strategy of Content Marketing 的 700 個評論(共 773 個)

創建者 Nuno E M S D L

May 19, 2020

It was a good course but a litlle dificult

創建者 Ahmed A

Nov 30, 2019

Thank You guys for this amazing Course!

創建者 Anya M

May 18, 2020

Wish there was more creative work

創建者 M V

Aug 18, 2020

Interesting and useful material.

創建者 Jenelyn M

Apr 28, 2020

Please add more assignments. :)

創建者 Joanita v W

May 17, 2020

Great course, very informative

創建者 Raghav K

Jul 04, 2020

It contains so many podcasts.

創建者 Nuratu O O

Jun 06, 2020

Good for basic understanding

創建者 Moumita S

Aug 13, 2020

It was a great experience

創建者 Bove C

Nov 25, 2017

Very interesting course!

創建者 Le D D H

Jun 17, 2020

Quite good and helpful

創建者 Shivprasad L V

Jul 13, 2020

Good Marketing course

創建者 Salwa Z E

Jun 18, 2020

very good course

創建者 SAURABH B

Mar 19, 2017

good experience

創建者 Eka W

Sep 10, 2020

amazing course

創建者 AKASH S

May 30, 2020

Thanks cousera

創建者 chithu N

Jun 07, 2020

Very helpful

創建者 Dharini m

Jul 27, 2020

Great work.

創建者 MUu M

Jun 21, 2019

Good cpurse

創建者 예솔 최 ( C

Mar 28, 2018

It is grea

創建者 monica m t t

May 25, 2020

Thank you

創建者 ARTHANARISWARAN R

May 06, 2020

thanking

創建者 Prasanta M

Jun 03, 2020

Great

創建者 PROMATH N M

Jul 08, 2020

Nice

創建者 Rebecca S

Apr 23, 2020

First of all: I learned a lot. If you're new to content marketing or have a little experience in a related field but want to refresh your knowledge about content marketing you'll definitely find useful information.

My criticism goes towards the time schedule: in most weeks there are additional podcasts you need to hear which are not in the calculated total time. Also the description says 2-3 hours a week. The calculated time - without the sometimes over one hour podcast - says total times between 2:13 h and 5:56 . Plus time for research, setting up a website, ...

The readings are often very repetitive and feel more like advertising for copyblogger than educational material. I would have loved to hear for examples for different bussiness areas.

For a not native speaker nevertheless everything was understandable, in clear English with just as much technical terms as needed.

I'm not dissapointed I took this course and feel like I know a lot more than before. Just the time schedule needs improvement.