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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,389 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SM

May 27, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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526 - 550 of 1,422 Reviews for The Strategy of Content Marketing

By Afsara A

Aug 26, 2020

Absolutely brilliant course and instructor. Thank you so much for the amazing support!

By Akhlis P

Sep 23, 2018

This is the best content marketing course I've found so far. Worth the time and money.

By Owusuaa A

Aug 22, 2023

This was a really insightful course. A perfect entry point for copywriting beginners.

By Ikram M

Jun 17, 2023

Great course with excellent delivery, assignments, and in-depth and relevant content.

By Aryana S

Mar 22, 2021

Great direction, assignments were on point with the subject. Really enjoyed learning!

By Anna I

Jul 17, 2020

I liked this course, it provided me with a lot of usefull reading and audio material.

By Valentina C

Jul 14, 2020

I've found this course very useful and full of interesting, valuable content! Thanks!

By Ilham M D W

Jun 17, 2020

Very good lessons, interesting and very useful, very filling my time in this pandemic

By Mistura A

Nov 13, 2023

I learnt so much, I now have a blog and I am currently applying everything I learnt.

By Rafael D C

May 3, 2022

Very relevant information that you need for your day-to-day online marketing effort.

By Deepak S

May 24, 2020

This course is Amazing 😍.

I learn so many things like role of 7A in content writing.

By Carlos I

Nov 7, 2018

Realmente me ha ayudado a comprender una parte del marketing

Muchas gracias Coursera

By Ibiala O

May 13, 2022

This course was very clear and swift also easy to understand i enjoyed every bit of

By Edima

Jun 28, 2020

A great introduction to writing powerful content especially in the social media era

By Valentina S

Apr 20, 2020

a complete guide for understanding how to implement your content strategy,loved it!

By Ramavishal

May 5, 2023

Excellent and fascinating subject and teaching, so insightful for content writers.

By Shun T R W

Aug 15, 2020

A very useful course for the beginners, also a good reminder to the industry pros.

By Deleted A

Jun 16, 2020

I loved it!! It was easy and I also learned so much useful information. Thank you!

By Calorine

Sep 4, 2018

I'm glad that the course has given me some insights to be applied to my workfield.

By Maria J E

May 7, 2018

Awesome course to get started with content marketing strategy. Sonia Simone rocks!

By Donovan S

Jul 5, 2017

Great material, from the very basics to the more intricate of detail. Thanks Sonia

By Efraim M

Oct 2, 2023

An exceptional course, the teacher is wonderful and exceeded all my expectations.

By Testimony C

Jul 7, 2023

A very important course, I recommend this for other copywriters like me out there

By An H

Sep 28, 2021

the course help me know about content marketing and how become a content marketer

By LAWAL A M

Jan 2, 2021

So much happy to learn what it takes to learn the strategies involve in Marketing