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學生對 加州大学戴维斯分校 提供的 The Strategy of Content Marketing 的評價和反饋

4.5
431 個評分
135 條評論

課程概述

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

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SC

Nov 11, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

VR

Oct 13, 2019

An amazing theoretical and practical approach to content marketing for all levels but especially marketing professionals looking to fine tune their digital marketing skills.

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126 - The Strategy of Content Marketing 的 133 個評論(共 133 個)

創建者 vinodkumar

Dec 11, 2018

Good one, Good for beginners for content writers.

創建者 MUHAMMAD A Q

Jan 24, 2020

It can be more interactive.

創建者 yahong z

May 28, 2019

DONE

創建者 Kenneth S D

Oct 25, 2018

Good: Exclusive Learning Materials and Assigments that ensure you have a foundation for writing persuasive and actionable content. Bad: No flow to learning experience. Videos don't have guest lectures, you must go on an easter egg hunt for the mp3 that complement them and they aren't available on the mobile version. No teachers available, so don't expect feedback on your work. It's blind leading the blind in this course. If you are a self-learner, it's perfect. If you need training wheels, this might not be the best course for you. I highly recommend this course for his content but I strongly discourage it for learning. This course is basically and interactive library, not a classroom.

創建者 Leah

Feb 25, 2017

This feels more a like a sales pitch for Copyblogger than an actual course. Kinda feels like a waste of my time. I didn't learn anything new.

創建者 Ezan

Sep 08, 2019

The lectures were not as informative as expected. I had high hopes for this course. :(

創建者 Cristian T

Aug 01, 2017

The content was good information, but the peer graded assignment was confusing.

創建者 Aduvie O

Jan 01, 2019

I am unhappy that I did not see the full content of this course.