This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Stealing Headlines for Attention
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Skills You'll Learn
Management, Writing, Content Marketing, Copywriting
Reviews
4.5 (4,427 ratings)
- 5 stars69.70%
- 4 stars20.55%
- 3 stars5.17%
- 2 stars1.92%
- 1 star2.64%
SM
May 27, 2020
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
JC
May 25, 2020
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
From the lesson
The Strategic Context (The 7A Framework)
Taught By
Sonia Simone
Chief Content Officer