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Content Strategy for Professionals: Managing Content, Northwestern University

4.5
169 個評分
23 個審閱

課程信息

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

熱門審閱

創建者 YL

Nov 08, 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

創建者 AT

Mar 13, 2018

Excellent course. Strong theory, practical tools, usable methods for content strategy development.

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22 個審閱

創建者 Joe Todd

Aug 26, 2018

There are many interesting segments in this course. For my specific situation the part on curated content was the most pertinent. Our company is launching a new product. Our web site for this product is under consideration now, and this is something we're discussing.

創建者 Andrew Tsao

Mar 13, 2018

Excellent course. Strong theory, practical tools, usable methods for content strategy development.

創建者 Diego Salinas

Feb 16, 2018

I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.

創建者 Frederico Terenas

Oct 04, 2017

Deep dive into the process. Productive assignment

創建者 Gerard

Oct 04, 2017

Excellent course, overall great content and clarity on the subject matter.

創建者 Christine Offutt

Sep 06, 2017

This course is really dated. The readings and links are for information from 2014. Digital media courses need to be very timely. Additionally, this course emphasizes creating "engaging" content... but so far, this course, though informative, is certainly not engaging. There are very few graphics or photos, it's mostly just talking heads.

創建者 Jessica Xu

Sep 05, 2017

C

創建者 Muhammad Iqbal

Sep 03, 2017

An excellent course for every body.

創建者 Julian Vélez Granda

Sep 03, 2017

Excelente, sobretodo el tema de audiencias virtuales y herramientas de medios y plataformas

創建者 Saradwati Chatterjee

Aug 09, 2017

I loved the course. The content was very comprehensive and meaningful.

However, I just have one feedback:

I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me because there were actually questions on measuring content strategy impact in the Case Study, which were topics from week 3.

If you can check and rectify that for future students it will be great!

Thanking You

Saradwati Chatterjee