課程信息
4.5
166 個評分
23 個審閱
專項課程

第 2 門課程(共 5 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為6 小時

建議:1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...
專項課程

第 2 門課程(共 5 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為6 小時

建議:1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 1 小時

Platforms and Design

Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design....
Reading
7 個視頻(共 29 分鐘), 5 個閱讀材料
Video7 個視頻
Media and Platform Variations3分鐘
Storytelling Changes Across Multimedia8分鐘
Storytelling Changes Across Platforms3分鐘
What is Design?2分鐘
Evaluating Content Design3分鐘
Usability Testing3分鐘
Reading5 個閱讀材料
What is Content Strategy?10分鐘
Course Content and Schedule10分鐘
How Do I Get The Most Out Of This Course?10分鐘
Meet the Team10分鐘
The Visual Experience10分鐘
2
完成時間(小時)
完成時間為 3 小時

Social and Mobile Media

Module 2 is dedicated to utilizing social and mobile media....
Reading
4 個視頻(共 23 分鐘), 3 個閱讀材料, 1 個測驗
Video4 個視頻
Virtual Communities9分鐘
Differentiated Messaging4分鐘
Tools to Use at Work5分鐘
Reading3 個閱讀材料
The Case Study10分鐘
The Utilitarian Experience10分鐘
The Inspiration Experience10分鐘
3
完成時間(小時)
完成時間為 2 小時

Managing Content and IP

Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy....
Reading
10 個視頻(共 73 分鐘), 4 個閱讀材料
Video10 個視頻
Legal Protection7分鐘
Using Credible Content From Brands4分鐘
Outsourcing vs. In-House Creation5分鐘
Introduction to IBM4分鐘
Communicate Effectively in a Digital World8分鐘
Leveraging Talent2分鐘
A Revolutionary View of Marketing14分鐘
Watson: The Computer that Learns8分鐘
Summary of Content Strategy's Future7分鐘
Reading4 個閱讀材料
Appendix10分鐘
Download the Toolkit10分鐘
Join us for MOOC 3 - Expanding Your Content's Reach!10分鐘
Other Resources10分鐘
4.5

熱門審閱

創建者 YLNov 8th 2016

very good lecture and assignment design. But I prefer more case study in the lecture to help the learners better understand the rules.

創建者 ATMar 13th 2018

Excellent course. Strong theory, practical tools, usable methods for content strategy development.

講師

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Avatar

John Lavine

Founder, Professor and Director, Media Management Center

關於 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 Content Strategy for Professionals 專項課程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

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