課程信息

10,118 次近期查看

學生職業成果

25%

完成這些課程後已開始新的職業生涯

25%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為6 小時
英語(English)
字幕:英語(English)

學生職業成果

25%

完成這些課程後已開始新的職業生涯

25%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為6 小時
英語(English)
字幕:英語(English)

提供方

西北大学 徽標

西北大学

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up96%(1,200 個評分)Info
1

1

完成時間為 1 小時

Platforms and Design

完成時間為 1 小時
7 個視頻 (總計 29 分鐘), 5 個閱讀材料
7 個視頻
Media and Platform Variations3分鐘
Storytelling Changes Across Multimedia8分鐘
Storytelling Changes Across Platforms3分鐘
What is Design?2分鐘
Evaluating Content Design3分鐘
Usability Testing3分鐘
5 個閱讀材料
What is Content Strategy?10分鐘
Course Content and Schedule10分鐘
How Do I Get The Most Out Of This Course?10分鐘
Meet the Team10分鐘
The Visual Experience10分鐘
2

2

完成時間為 3 小時

Social and Mobile Media

完成時間為 3 小時
4 個視頻 (總計 23 分鐘), 3 個閱讀材料, 1 個測驗
4 個視頻
Virtual Communities9分鐘
Differentiated Messaging4分鐘
Tools to Use at Work5分鐘
3 個閱讀材料
The Case Study10分鐘
The Utilitarian Experience10分鐘
The Inspiration Experience10分鐘
3

3

完成時間為 2 小時

Managing Content and IP

完成時間為 2 小時
10 個視頻 (總計 73 分鐘), 4 個閱讀材料
10 個視頻
Legal Protection7分鐘
Using Credible Content From Brands4分鐘
Outsourcing vs. In-House Creation5分鐘
Introduction to IBM4分鐘
Communicate Effectively in a Digital World8分鐘
Leveraging Talent2分鐘
A Revolutionary View of Marketing14分鐘
Watson: The Computer that Learns8分鐘
Summary of Content Strategy's Future7分鐘
4 個閱讀材料
Appendix10分鐘
Download the Toolkit10分鐘
Join us for MOOC 3 - Expanding Your Content's Reach!10分鐘
Other Resources10分鐘

審閱

來自CONTENT STRATEGY FOR PROFESSIONALS: MANAGING CONTENT的熱門評論

查看所有評論

關於 专业人员所需的内容策略 專項課程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • 如果订阅,您可以获得 7 天免费试听,在此期间,您可以取消课程,无需支付任何罚金。在此之后,我们不会退款,但您可以随时取消订阅。请阅读我们完整的退款政策

  • 是的,Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请,申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤,包括毕业项目。了解更多

  • 此课程不提供大学学分,但部分大学可能会选择接受课程证书作为学分。查看您的合作院校,了解详情。Coursera 上的在线学位Mastertrack™ 证书提供获得大学学分的机会。

還有其他問題嗎?請訪問 學生幫助中心