課程信息
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完成時間大約為6 小時

建議:1-3 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:1-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Platforms and Design

7 個視頻 (總計 29 分鐘), 5 個閱讀材料
7 個視頻
Media and Platform Variations3分鐘
Storytelling Changes Across Multimedia8分鐘
Storytelling Changes Across Platforms3分鐘
What is Design?2分鐘
Evaluating Content Design3分鐘
Usability Testing3分鐘
5 個閱讀材料
What is Content Strategy?10分鐘
Course Content and Schedule10分鐘
How Do I Get The Most Out Of This Course?10分鐘
Meet the Team10分鐘
The Visual Experience10分鐘
2
完成時間為 3 小時

Social and Mobile Media

4 個視頻 (總計 23 分鐘), 3 個閱讀材料, 1 個測驗
4 個視頻
Virtual Communities9分鐘
Differentiated Messaging4分鐘
Tools to Use at Work5分鐘
3 個閱讀材料
The Case Study10分鐘
The Utilitarian Experience10分鐘
The Inspiration Experience10分鐘
3
完成時間為 2 小時

Managing Content and IP

10 個視頻 (總計 73 分鐘), 4 個閱讀材料
10 個視頻
Legal Protection7分鐘
Using Credible Content From Brands4分鐘
Outsourcing vs. In-House Creation5分鐘
Introduction to IBM4分鐘
Communicate Effectively in a Digital World8分鐘
Leveraging Talent2分鐘
A Revolutionary View of Marketing14分鐘
Watson: The Computer that Learns8分鐘
Summary of Content Strategy's Future7分鐘
4 個閱讀材料
Appendix10分鐘
Download the Toolkit10分鐘
Join us for MOOC 3 - Expanding Your Content's Reach!10分鐘
Other Resources10分鐘
4.6
30 個審閱Chevron Right

25%

完成這些課程後已開始新的職業生涯

25%

通過此課程獲得實實在在的工作福利

來自Content Strategy for Professionals: Managing Content的熱門評論

創建者 KSOct 16th 2019

I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!

創建者 JGAug 14th 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

講師

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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John Lavine

Founder, Professor and Director, Media Management Center
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Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 专业人员所需的内容策略 專項課程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

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