課程信息
4.8
28 個評分
6 個審閱
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
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可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為11 小時

建議:5 Weeks, 5-7 hours per week...
可選語言

英語(English)

字幕:英語(English)
專項課程
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為11 小時

建議:5 Weeks, 5-7 hours per week...
可選語言

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Week 1: Running High-Impact Meetings

How many meetings do you have every week during your career? Most executives say “20-30.” And how many of them are “high-impact?” Most executives say “5-10%.” We can do better. There are five disciplines you can use to take your meeting – any meeting – to the next level, such that you are the person that people are thinking of at the end of a busy day....
Reading
6 個視頻 (總計 12 分鐘), 8 個閱讀材料, 1 個測驗
Video6 個視頻
Meet Craig Wortmann1分鐘
Running High-Impact Meetings5分鐘
Writing a 'Thank You' Note1分鐘
Barter Exercise分鐘
Role Play: Barter Exercise2分鐘
Reading8 個閱讀材料
Meet The Team10分鐘
How Do I Get The Most Out Of This Course10分鐘
FAQ10分鐘
The 3 Clear Points of Week 110分鐘
Worksheets and Readings10分鐘
Final Project Prep Assignment: Setting a Sales Goal10分鐘
Final Project Prep: Knowledge Skill Discipline Framework - Course 210分鐘
Capstone Prep Assignment - Barter Project10分鐘
Quiz1 個練習
Final Project Prep: Writing Thank You Notes2分鐘
2
完成時間(小時)
完成時間為 1 小時

Week 2: Asking Better Questions

We spend most of our professional career (and personal life) in conversation. When we are trying to get to know someone, influence a decision, sell an idea or product, lead people, or simply hang out with friends, there are specific skills and disciplines that we can practice that make us more dynamic conversationalists. Our focus this week is asking better sales questions. High-performing salespeople get better, more actionable information from their customers by asking better questions. ...
Reading
3 個視頻 (總計 6 分鐘), 4 個閱讀材料
Video3 個視頻
Impact Questions4分鐘
When To Ask Impact Questions1分鐘
Reading4 個閱讀材料
The 3 Clear Points of Week 210分鐘
Reading10分鐘
Final Project Prep: Writing Impact Questions10分鐘
Capstone Prep Assignment - Barter Project10分鐘
3
完成時間(小時)
完成時間為 1 小時

Week 3: Handling Objections

This week, we are focusing on sales objections. Objections are natural to the sales process and should be welcomed. They represent a great opportunity for you to create separation between you and competitors. Sales is full of rejection, but high-performers handle objections, hurdles and rejection in ways that will surprise you. We will explore how they do this and what effect it has on customers. ...
Reading
4 個視頻 (總計 10 分鐘), 4 個閱讀材料, 1 個測驗
Video4 個視頻
Handling Objections5分鐘
Creating an "Objections Matrix" Worksheet分鐘
Role-Play: Handling Objections3分鐘
Reading4 個閱讀材料
The 3 Clear Points of Week 310分鐘
Worksheet and Reading10分鐘
Final Project Prep: Objections Matrix10分鐘
Capstone Prep Assignment - Barter Project10分鐘
Quiz1 個練習
Handling Objections2分鐘
4
完成時間(小時)
完成時間為 1 小時

Week 4: The Power of Story

Week 4 looks at one of the most powerful influence tools you have – your ability to tell the right story at the right time for the right reasons. Stories provide two things that facts do not; context and emotion. The ability to contextualize your venture in your selling efforts is critical, and connecting to emotions drives decision-making. We will explore how stories do this and begin to build your tactical Story Matrix℠ to ensure that you have the right stories at your fingertips. ...
Reading
7 個視頻 (總計 16 分鐘), 4 個閱讀材料
Video7 個視頻
The Power of Story5分鐘
The Four Types of Stories2分鐘
The Story Matrix1分鐘
Building Out Your Story Matrix1分鐘
What’s Your Story?2分鐘
The Drop Forge Story2分鐘
Reading4 個閱讀材料
The 3 Clear Points of Week 410分鐘
Worksheet and Readings10分鐘
Final Project Prep: Your Story Matrix Worksheet10分鐘
Capstone Prep Assignment - Barter Project10分鐘
4.8
6 個審閱Chevron Right

熱門審閱

創建者 AIOct 15th 2018

This is a great user-friendly course that gives every angle of selling to the public. Very applicable at every level!

創建者 SENov 26th 2018

Much Obliged Thank You Very Much For the Excellent Content of this Course.

講師

Avatar

Craig Wortmann

CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management

關於 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 The Art of Sales: Mastering the Selling Process 專項課程

Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results....
The Art of Sales: Mastering the Selling Process

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