課程信息

第 1 門課程(共 1 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為11 小時

建議:6 hours/week...

英語(English)

字幕:英語(English), 越南語

第 1 門課程(共 1 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為11 小時

建議:6 hours/week...

英語(English)

字幕:英語(English), 越南語

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 5 小時

Compensation Overview

This module focuses on sales force compensation. In this segment, we will identify the goals of a sales force compensation plan. We will compare the different viewpoints that managers and salespeople have towards compensation. We will discuss the various steps in developing a compensation plan and identify how managers determine overall levels of compensation for their sales force. We will describe the basic methods used today in compensating the sales force and discuss the pros and cons of each. Finally, we will discuss indirect monetary compensation and its role in sales force compensation.

...
12 個視頻 (總計 66 分鐘), 1 個閱讀材料, 3 個測驗
12 個視頻
Goals of a Sales Compensation Plan1分鐘
Interview: Sydney Eddy from Lavish Botique8分鐘
Manager versus Sales Professionals Perspectives1分鐘
Steps in Developing a Compensation Plan4分鐘
Straight Salary1分鐘
Straight Commission2分鐘
Combination Plan4分鐘
Indirect Monetary Compensation31
Interview - Scott Stenger from All Makes Vacuum and Sewing Center19分鐘
Week 1 Questions and Answers19分鐘
Week 1 Review1分鐘
1 個閱讀材料
Motivating Salespeople: What Really Works20分鐘
1 個練習
Week 1 Quiz15分鐘
2
完成時間為 2 小時

Methods of Compensation

This week we will discuss the role of expenses in sales force compensation. We will describe the goals of a sales expense plan and the various issues relating to sales force expense management such as IRS rules and regulations. Finally we will provide a discussion on the importance of providing well defined policies with regard to expense reimbursement. A well-defined sales force expense policy should be used as a tool to aid sales in their efforts to develop and grow customer relationships.

...
7 個視頻 (總計 67 分鐘), 1 個閱讀材料, 1 個測驗
7 個視頻
Sales Force Expenses2分鐘
Goals of a Sales Expense Plan1分鐘
Interview - Teelin Henderson from Mazak Corporation15分鐘
Interview - Scott Stenger from All Makes Vacuum and Sewing Center19分鐘
Week 2 Questions and Answers23分鐘
Week 2 Review2分鐘
1 個閱讀材料
Expense Report Abuse: Much Ado about Nothing15分鐘
1 個練習
Week 2 Quiz15分鐘
3
完成時間為 4 小時

Managing Sales Expenses

This week we will focus on Expense Control. We will discuss alternative methods available to sales managers in controlling sales force expenses. We will discuss the pros and cons of each method. Next we will discuss the use of automobiles as a transportation expense used by the salesforce to travel to their customers. We will evaluate the option of providing a company car for each salesperson to use in their daily contact with customers. If the firm chooses to provide a company car, which alternative is best for the firm: lease or purchase? Finally, we will look at sales transportation costs using the salesperson’s personal vehicle and what type of reimbursement options may be used with this approach.

...
8 個視頻 (總計 74 分鐘), 2 個閱讀材料, 2 個測驗
8 個視頻
Controlling Expenses4分鐘
Transportation Expenses2分鐘
Interview - Helen Tsang from Lavish Boutique8分鐘
Interview - Scott Stenger from All Makes Vacuum and Sewing Center - Part 111分鐘
Interview - Scott Stenger from All Makes Vacuum and Sewing Center - Part 227分鐘
Week 3 Questions and Answers15分鐘
Week 3 Review2分鐘
2 個閱讀材料
Why Bosses Can Track Their Employees 24/710分鐘
How Can GPS Vehicle Tracking Improve Your Business?20分鐘
1 個練習
Week 3 Quiz15分鐘
4
完成時間為 2 小時

Sales Expense Control

This week our discussion will focus on Sales Quotas. We will define what we term a “sales Quota” and discuss the purpose of sales quotas in measuring sales performance. We will discuss various options in setting sales quotas and evaluate each in terms of its potential benefits and shortcomings. Finally we will assess different approaches to setting quotas such as territory potential, through the use of historical data or a by asking for the salesperson’s own insight into quota estimation.

...
8 個視頻 (總計 65 分鐘), 2 個測驗
8 個視頻
Purpose of Sales Quotas1分鐘
Types of Quotas1分鐘
Three Approaches to Setting Quotas2分鐘
Interview - Helen Tsang from Lavish Boutique19分鐘
Interview - Scott Stenger from All Makes Vacuum and Sewing Center20分鐘
Week 4 Questions and Answers17分鐘
Week 4 Review1分鐘
2 個練習
Compensation Trends Data20分鐘
Week 4 Quiz15分鐘

講師

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Emily C. Tanner, Ph.D.

Assistant Professor, Marketing
College of Business and Economics
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Suzanne C. Bal

Teaching Assistant Professor, Marketing
College of Business and Economics
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Michael F. Walsh, Ph.D.

Department Chair & Associate Professor of Marketing
College of Business and Economics

關於 西弗吉尼亚大学

Founded in 1867, West Virginia University is moving toward a global destiny. World-class faculty are exploring everything from pulsars to nanoscale technology. Rated as the #2 public university at which to do research and a top-20 best place to work in academia, WVU is collaborating with international academic and research partners....

關於 Sales Operations/Management 專項課程

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are: · Develop a plan for organizing, staffing and training a sales force. · Identify the key factors in establishing and maintaining high morale in the sales force. · Develop an effective sales compensation plan. · Evaluate the performance of a sales person. · Organize sales territories to maximize selling effectiveness. · Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice....
Sales Operations/Management

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