課程信息
3,684

100% 在線

立即開始,按照自己的計劃學習。

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中級

完成時間大約為8 小時

建議:9 weeks of study, 2,5 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為8 小時

建議:9 weeks of study, 2,5 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Introduction

This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology. ...
7 個視頻 (總計 63 分鐘), 1 個閱讀材料, 1 個測驗
7 個視頻
Defining Communication10分鐘
Defining Theory10分鐘
Theory and Research9分鐘
The Essence of Knowledge6分鐘
Craig’s 7 Traditions in Communication Theory13分鐘
What's next?10分鐘
1 個閱讀材料
Extra readings. About communication science40分鐘
1 個練習
Week 1 Test (Introduction)14分鐘
2
完成時間為 2 小時

Interpersonal communication

Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication....
6 個視頻 (總計 39 分鐘), 1 個閱讀材料, 1 個測驗
6 個視頻
Politeness Theory8分鐘
Social Exchange Theories3分鐘
Interdependence Theory7分鐘
Equity Theory6分鐘
Case: Applying Theory to Practice5分鐘
1 個閱讀材料
Extra readings. More about interpersonal communication theories40分鐘
1 個練習
Week 2 Test (Interpersonal Communication)16分鐘
3
完成時間為 1 小時

Group Communication

How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication....
7 個視頻 (總計 57 分鐘), 1 個閱讀材料, 1 個測驗
7 個視頻
Group Culture and Role of Leadership I7分鐘
Group Culture and Role of Leadership II5分鐘
Groupthink6分鐘
Structuration and Communication5分鐘
Symbolic Convergence in Group Communication6分鐘
Functional Theory of Group Decision Making11分鐘
1 個閱讀材料
Believe me, I am one of you! The role of common group affiliation in crisis communication10分鐘
1 個練習
Week 3 Test (Group Communication)20分鐘
4
完成時間為 2 小時

Public Rhetoric and Persuasion

The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication. ...
6 個視頻 (總計 83 分鐘), 1 個閱讀材料, 1 個測驗
6 個視頻
Elaboration Likelihood Model15分鐘
Theory of Planned Behaviour11分鐘
Narrative Paradigm13分鐘
Digital Rhetoric11分鐘
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16分鐘
1 個閱讀材料
Preparing for the case analysis10分鐘
1 個練習
Week 4 Test (Rhetorics)20分鐘
5
完成時間為 2 小時

Mass communication and media effects

In this lecture student will be provided with the brief history of media effects theories and further in-depth explanation of various traditions in media effects. Why some people are being more influenced, how do we select and process the information and what is the role of media in society? All these questions will be addressed in this class along with the case study in the end. ...
8 個視頻 (總計 105 分鐘), 1 個閱讀材料, 1 個測驗
8 個視頻
Agenda Setting and Framing16分鐘
The Medium is the Message. Media Ecology by Marshal McLuhan I9分鐘
The Medium is the Messagee. Media Ecology by Marshal McLuhan II13分鐘
Cultivation Theory10分鐘
Selective Exposure. As a Way to Reduce Cognitive Dissonance14分鐘
The Audience is Active. Uses and Gratifications Theory11分鐘
Applying Theory to Practice: 'Motivations for multi-screening: an exploratory study on motivations and gratifications'14分鐘
1 個閱讀材料
Motivations for multi-screening an exploratory study on motivations and gratifications20分鐘
1 個練習
Week Test 5 (Media effects)20分鐘
6
完成時間為 2 小時

Social Media

Social media in general can be considered as a quite new phenomenon. In this lecture we discuss the way how emergence of social media influences the society and the social order, go through the main characteristics of social media and distinguish what makes it popular among the larger audiences....
7 個視頻 (總計 76 分鐘), 1 個閱讀材料, 1 個測驗
7 個視頻
Understanding Social Media: Three Main Approaches10分鐘
Networked: How Do We Approach Social Interactions12分鐘
Online Communities: Common Bond VS Common Identity I10分鐘
Online Communities: Common Bond VS Common Identity II9分鐘
Affordances in Social Media Research8分鐘
Applying Theory to Practice: ‘Social media affordances: Enabling customer engagement’8分鐘
1 個閱讀材料
Social media affordances Enabling customer engagement10分鐘
1 個練習
Week 6 Test (Social Media)12分鐘
7
完成時間為 2 小時

Theories of PR

This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics....
8 個視頻 (總計 96 分鐘), 1 個閱讀材料, 1 個測驗
8 個視頻
Four Models of Public Relations9分鐘
Excellence Theory7分鐘
Situational Theory of Problem-Solving15分鐘
Relationship Management Theory17分鐘
Dialogic Theory14分鐘
Fully Functioning Society Theory14分鐘
Case: Applying Theory to Practice5分鐘
1 個閱讀材料
A user approach to dialogic theory in a Facebook campaign on love and marriage10分鐘
1 個練習
Week 7 Test (Theories of PR)18分鐘
8
完成時間為 1 小時

Critical Theory in Communication

This class is devoted to the complex issues of critical theory considering culture, media, and the way norms and beliefs are reproduced in the existing society throughout communication patterns. Critical theory is all about the critique of existing social order and this lecture provides students with an in-depth understanding of how our society is functioning....
6 個視頻 (總計 39 分鐘), 1 個閱讀材料, 1 個測驗
6 個視頻
The Frankfurt School: Max Horkheimer, Theodor Adorno and Walter Benjamin8分鐘
Herbert Marcuse and One-Dimensional Society5分鐘
Jürgen Habermas and Transformation of Public Sphere6分鐘
Critical Theory Beyond Habermas6分鐘
Applying Theory to Practice: ‘One-Dimensional Modern Society and Paralyzed Communication’5分鐘
1 個閱讀材料
Persuasion in crowdfunding An elaboration likelihood model of crowdfunding performance.pdf10分鐘
1 個練習
Week 8 Test (Critical Theory in Communication )20分鐘
9
完成時間為 4 小時

Theory guided communication

The final lecture revises all the chapters discussed so far and brings some insights on how theory can be applied to practice. Here we also introduce you to some aspects that haven't been covered....
8 個視頻 (總計 86 分鐘), 2 個測驗
8 個視頻
Revising Interpersonal: Conflict in Interpersonal Communication7分鐘
Group Communication, Leadership and Networking8分鐘
Rhetoric: Dr.Fox Effect7分鐘
How to Avoid Media Effects?9分鐘
Getting Online: Social Presence and Etiquette of Digital Era14分鐘
PR and Self-PRomotion12分鐘
What is Critical in Critical Theory?12分鐘
1 個練習
Final Test52分鐘
4.5
3 個審閱Chevron Right

熱門審閱

創建者 MAApr 4th 2019

Very Solid course to understand the background of our behavior and decisions making as well as what information we get and why.

講師

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Olga Solovyeva

Lecturer
Integrated Communications Department, Faculty of Communication, Media and Design
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Maria Mordvinova

Head of BA Program in PR and Advertising
Integrated Communications Department, Faculty of Communication, Media and Design

關於 国立高等经济大学

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

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