Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
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营销组合实践 專項課程IE商学院課程信息
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第 3 門課程（共 5 門）
初級
完成時間大約為9 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
對員工進行熱門技能培訓能否為您的公司帶來益處？
體驗 Coursera 企業版您將獲得的技能
- Retail Management
- Supply Chain
- Retailing
- Channel Management
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 5 門）
初級
完成時間大約為9 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
對員工進行熱門技能培訓能否為您的公司帶來益處？
體驗 Coursera 企業版
提供方
IE商学院
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
完成時間為 2 小時
8 個視頻 （總計 46 分鐘）, 3 個閱讀材料, 1 個測驗
完成時間為 2 小時
Distribution Channels and Their Evolving Landscape
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
完成時間為 2 小時
8 個視頻 （總計 47 分鐘）, 5 個閱讀材料, 1 個測驗
完成時間為 2 小時
The Retail Strategy and Marketing Mix
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.
完成時間為 2 小時
9 個視頻 （總計 66 分鐘）, 4 個閱讀材料, 1 個測驗
完成時間為 3 小時
Retailing Without Frontiers: New Trends in Retailing
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.
完成時間為 3 小時
10 個視頻 （總計 50 分鐘）, 3 個閱讀材料, 2 個測驗
審閱
- 5 stars64.32%
- 4 stars23.58%
- 3 stars8.57%
- 2 stars2.14%
- 1 star1.36%
來自CHANNEL MANAGEMENT AND RETAILING 的熱門評論
由 JG 提供2019年3月24日
2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.
由 RR 提供2020年10月12日
Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.
由 AA 提供2018年8月24日
Great content. Best teacher of this specialization
Relevant and timed questions with interactive key sessions
由 AC 提供2017年3月16日
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
關於 营销组合实践 專項課程
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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