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學生對 IE商学院 提供的 Channel Management and Retailing 的評價和反饋

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課程概述

Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

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MA

2020年8月2日

Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.

AC

2017年3月16日

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

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176 - Channel Management and Retailing 的 187 個評論(共 187 個)

創建者 Newman O O

2018年1月9日

創建者 Yasser H M

2018年4月11日

創建者 Supanut J

2017年10月3日

創建者 Bhavik M

2017年2月7日

創建者 Aseem G

2021年7月13日

創建者 LUOKEKE L

2020年8月19日

創建者 Mira V

2020年12月9日

創建者 Elzbieta Z

2020年4月13日

創建者 Willy P B

2016年10月25日

創建者 Tong Z

2016年5月8日

創建者 Vaibhav G

2020年12月18日

創建者 Zhengyi X

2021年10月16日