Rutgers the State University of New Jersey
Business Intelligence and Competitive Analysis
Rutgers the State University of New Jersey

Business Intelligence and Competitive Analysis

This course is part of Supply Chain Analytics Specialization

Taught in English

Some content may not be translated

Yao Zhao

Instructor: Yao Zhao

17,472 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.4

(210 reviews)

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Industry analysis: the market potential, risk and competition intensity, value chain analysis.

  • Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.

  • Enterprise diagnosis: competitive strengths and weaknesses, performance drivers and levers, the key problems and causes.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.4

(210 reviews)

Beginner level

Recommended experience

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Supply Chain Analytics Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 4 modules in this course

Welcome to Business intelligence and competitive analysis (or competitive intelligence for short)! In Week 1, you will learn the story of American Airlines Group, the challenges it faces, and the framework of competitive analysis. You will get a feel of competitive intelligence through a comparison of the world’s major economies.

What's included

5 videos3 readings1 quiz1 discussion prompt

In Week 2, you will learn industry analysis, including market potential, risk and competition intensity, and value chain analysis.

What's included

11 videos3 readings1 quiz1 peer review

In Week 3, you will learn how to position a company within an industry to find out where the company stands in the competitive landscape.

What's included

4 videos3 readings1 quiz1 peer review

In Week 4 (final week), you will learn enterprise diagnosis - a company level analysis, i.e., benchmarking individual companies to discover their strengths and weaknesses, identifying performance drivers and levers, and through a breakdown analysis of revenue or assets, discovering the key issues and the causes.

What's included

3 videos4 readings1 quiz1 peer review

Instructor

Instructor ratings
4.6 (60 ratings)
Yao Zhao
Rutgers the State University of New Jersey
6 Courses80,568 learners

Recommended if you're interested in Business Essentials

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4.4

210 reviews

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MK
5

Reviewed on May 8, 2021

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5

Reviewed on Jun 15, 2022

MW
5

Reviewed on Oct 6, 2020

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