課程信息
4.8
58 ratings
14 reviews
The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market. The students are going to improve their analyzing, decision making, and planning skills as well as the ability to recognize strategic opportunities and threats. The course requires the knowledge of basic economics concepts as the pre-requisite. It is preferable that the students have some practical entrepreneurial or marketing experience, but this is not obligatory. The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with....
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Intermediate Level

中級

Clock

建議:3 hours/week

完成時間大約為22 小時
Comment Dots

English

字幕:English
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Intermediate Level

中級

Clock

建議:3 hours/week

完成時間大約為22 小時
Comment Dots

English

字幕:English

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 10 分鐘

Intro

...
Reading
1 個閱讀材料
Reading1 個閱讀材料
Assessment system10分鐘
Clock
完成時間為 3 小時

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 個視頻(共 80 分鐘), 2 個閱讀材料, 5 個測驗
Video6 個視頻
What is so special about emerging markets?14分鐘
What we sell and what they buy13分鐘
Who is the client?11分鐘
Market as the game with (no) rules13分鐘
Making your business idea great21分鐘
Reading2 個閱讀材料
Additional literature20分鐘
Additional literature40分鐘
Quiz5 個練習
Emerging and advanced markets6分鐘
Product value10分鐘
A B2B client sandwich10分鐘
Market structure and types12分鐘
Sun Tsu’s fundamentals12分鐘

2

章節
Clock
完成時間為 5 小時

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
Reading
6 個視頻(共 48 分鐘), 2 個閱讀材料, 7 個測驗
Video6 個視頻
Understanding Potential Market9分鐘
Packing Value into Products9分鐘
Contacting Your Clients8分鐘
Establishing Value Exchange6分鐘
Planning Activities and Resources5分鐘
Reading2 個閱讀材料
Additional literature20分鐘
Additional literature40分鐘
Quiz6 個練習
Emerging market’s specific traits4分鐘
Choosing a target audience4分鐘
Positioning for emerging markets8分鐘
Research and promotion15分鐘
The types of a middleman8分鐘
Three types of activities12分鐘

3

章節
Clock
完成時間為 5 小時

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
6 個視頻(共 52 分鐘), 2 個閱讀材料, 4 個測驗
Video6 個視頻
Scanning competitive environment12分鐘
Analyzing competencies7分鐘
Understanding clients7分鐘
Building product/market matrix6分鐘
Composing commercial offers9分鐘
Reading2 個閱讀材料
Additional literature40分鐘
Additional literature40分鐘
Quiz3 個練習
Developing the map of competitors40分鐘
Resources, abilities and connections8分鐘
A commercial offer structure2分鐘

4

章節
Clock
完成時間為 2 小時

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
Reading
5 個視頻(共 36 分鐘), 1 個閱讀材料, 5 個測驗
Video5 個視頻
Marketing strategies9分鐘
Internal processes strategies6分鐘
Learning and growth strategies5分鐘
Finance strategies5分鐘
Reading1 個閱讀材料
Additional literature40分鐘
Quiz5 個練習
Functional strategies9分鐘
Market entry and competitive strategies21分鐘
The characteristics of internal processes strategies12分鐘
Human capital development12分鐘
Financial system development8分鐘
4.8

熱門審閱

創建者 VMFeb 28th 2017

Very good course, extensive information, examples to form a clear picture on business strategies in general and in particular in emergent market like Russia.

創建者 CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

講師

Mikhail Plotnikov

Professor
Department of General and Strategic Management

關於 National Research University Higher School of Economics

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communications, IT, mathematics, engineering, and more. Learn more on www.hse.ru...

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

還有其他問題嗎?請訪問 學生幫助中心