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中級

完成時間大約為19 小時

建議:4 hours/week...

英語(English)

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100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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中級

完成時間大約為19 小時

建議:4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 10 分鐘

Intro

...
1 個閱讀材料
1 個閱讀材料
Assessment system10分鐘
完成時間為 3 小時

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
6 個視頻 (總計 80 分鐘), 2 個閱讀材料, 5 個測驗
6 個視頻
What is so special about emerging markets?14分鐘
What we sell and what they buy13分鐘
Who is the client?11分鐘
Market as the game with (no) rules13分鐘
Making your business idea great21分鐘
2 個閱讀材料
Additional literature20分鐘
Additional literature40分鐘
5 個練習
Emerging and advanced markets6分鐘
Product value10分鐘
A B2B client sandwich10分鐘
Market structure and types12分鐘
Sun Tsu’s fundamentals12分鐘
2
完成時間為 5 小時

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
6 個視頻 (總計 48 分鐘), 2 個閱讀材料, 7 個測驗
6 個視頻
Understanding Potential Market9分鐘
Packing Value into Products9分鐘
Contacting Your Clients8分鐘
Establishing Value Exchange6分鐘
Planning Activities and Resources5分鐘
2 個閱讀材料
Additional literature20分鐘
Additional literature40分鐘
6 個練習
Emerging market’s specific traits4分鐘
Choosing a target audience4分鐘
Positioning for emerging markets8分鐘
Research and promotion15分鐘
The types of a middleman8分鐘
Three types of activities12分鐘
3
完成時間為 5 小時

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
6 個視頻 (總計 52 分鐘), 2 個閱讀材料, 4 個測驗
6 個視頻
Scanning competitive environment12分鐘
Analyzing competencies7分鐘
Understanding clients7分鐘
Building product/market matrix6分鐘
Composing commercial offers9分鐘
2 個閱讀材料
Additional literature40分鐘
Additional literature40分鐘
3 個練習
Developing the map of competitors40分鐘
Resources, abilities and connections8分鐘
A commercial offer structure2分鐘
4
完成時間為 2 小時

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 個視頻 (總計 36 分鐘), 1 個閱讀材料, 5 個測驗
5 個視頻
Marketing strategies9分鐘
Internal processes strategies6分鐘
Learning and growth strategies5分鐘
Finance strategies5分鐘
1 個閱讀材料
Additional literature40分鐘
5 個練習
Functional strategies9分鐘
Market entry and competitive strategies21分鐘
The characteristics of internal processes strategies12分鐘
Human capital development12分鐘
Financial system development8分鐘
5
完成時間為 2 小時

Business tactics

Dear student! In this module you will learn numerous specific tactics to improve your strategic strength and value. You are going to study the patterns to analyze the business environment and industry, as well as the most efficient ways to attract clients and to compete. On completing the module you will be able to use the opportunities the external forces, to increase the impact upon your industry mates, to succeed in competitive struggle, and to balance marketing and sales function. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 個視頻 (總計 39 分鐘), 1 個閱讀材料, 4 個測驗
5 個視頻
Industry tactics (part 1)6分鐘
Industry tactics (part 2)6分鐘
Competitive tactics5分鐘
Balancing marketing and sales11分鐘
1 個閱讀材料
Additional literature40分鐘
4 個練習
PESTEL-analysis12分鐘
Industry value chain and tactics30分鐘
Competitive struggle tactics12分鐘
A marketing-sales model and four sales channels12分鐘
6
完成時間為 2 小時

Recognizing strategic opportunities

Dear student! In this module you will learn how to recognize and pursue the most prominent strategic opportunities in emerging markets. You are going to study the major ways of business developmentas well as the instruments to analyze the necessary data and decide which way to chose. On completing the module you will be able to use the ideas of corporate and product lifecycles to make proper strategic decisions, to determine the strategic business units and to differentiate their strategies, and to conduct the necessary analysis of the company’s economy. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 個視頻 (總計 47 分鐘), 5 個測驗
5 個視頻
Business lifecycles9分鐘
Strategic business units6分鐘
A strategic view upon business economy8分鐘
Product lifecycles12分鐘
5 個練習
Ways to lead the business12分鐘
The stages of business development18分鐘
SBUs and strategic architecture15分鐘
Calculating MPI10分鐘
The BCG matrix12分鐘
7
完成時間為 2 小時

Managing sales in emerging markets

Dear student! In this module you will learn how to build and manage a strong sales system. You are going to study the sales system and its most important parts – the sales strategy, process, metrics, instruments and skills. On completing the module you will be able to analyze your current sales system, to design the necessary target sales system, to measure and to manage the sales process and the results. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 個視頻 (總計 37 分鐘), 1 個閱讀材料, 4 個測驗
5 個視頻
The types of sales6分鐘
Choosing a proper sales type5分鐘
Planning sales8分鐘
Organizing sales7分鐘
1 個閱讀材料
Additional literature40分鐘
4 個練習
Sales DNA model15分鐘
Identification of three types of sales21分鐘
Planning sales techniques25分鐘
Sales force12分鐘
8
完成時間為 4 小時

Strategy implementation

Dear student! In this module you will learn how to establish a coherent strategic process in a company operating in an emerging market. You are going to study the nine steps of the strategic process, the hints and recommendations how to implement them, as well as the typical mistakes on this way. On completing the module you will be able to generate a powerful vision statement and to compose several scenarios to implement it. You will know how to conduct productive strategic sessions, and how to avoid traps and wrong steps as the strategic process goes on. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 個視頻 (總計 41 分鐘), 1 個閱讀材料, 5 個測驗
5 個視頻
Generating a vision statement8分鐘
Scenario planning9分鐘
Organizing strategic sessions6分鐘
The typical mistakes of strategy implementation8分鐘
1 個閱讀材料
Additional literature20分鐘
4 個練習
The stages of a strategic management system9分鐘
Vision statement's functions5分鐘
Types of scenarios12分鐘
Strategic sessions6分鐘
4.8
19 個審閱Chevron Right

熱門審閱

創建者 EDApr 16th 2019

Excellent research in creating this course. The material is detailed and extensive. Not at all an easy task to complete

創建者 CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

講師

Avatar

Mikhail Plotnikov

Professor
Department of General and Strategic Management

關於 国立高等经济大学

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

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