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學生對 西北大学 提供的 社会化商业 的評價和反饋

4.7
659 個評分
76 條評論

課程概述

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

熱門審閱

TW

Oct 18, 2017

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

CG

May 02, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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26 - 社会化商业 的 50 個評論(共 74 個)

創建者 ABHILASHA K

Sep 06, 2020

I am very very thankful to you for teaching me this subject.

創建者 FOTO H K

Jan 26, 2016

un cours tres important. et je trouve que c'est trop court.

創建者 Jose J M

Nov 19, 2018

A very good course and with updated content

創建者 Ekaterina S

Jul 06, 2017

GOOD INSIGHTS AND NICE TO SEE THE EXPERTS

創建者 ONUR C S

Jun 16, 2019

SUPERRRRRRRRRRRR

THANK YOU FOR EVERYTHING

創建者 Hamdy R M M G

Mar 29, 2018

great content with new great information

創建者 John W

Jan 07, 2017

High quality content and presentation.

創建者 Lisa S

Sep 05, 2016

All these courses have been wonderful!

創建者 violet z

Jun 11, 2016

Excellent and practical approach!

創建者 Samantha M

Oct 28, 2019

Very practical hands on course

創建者 Jaydon

Feb 20, 2019

Really good course i have had

創建者 Mark B

Aug 28, 2017

Excellent and so practical!

創建者 Juan A R P

May 23, 2016

This was a fantastic Course

創建者 LIMEN K P

Nov 16, 2016

Perfect and best course.

創建者 Leyla M K

Mar 10, 2020

Such a Powerful Piece

創建者 Michelle E

Oct 10, 2019

Thoroughly enjoyed.

創建者 Yauri

Jan 30, 2016

Phenomenal Course!

創建者 Hatim M S

Nov 27, 2016

Excellent Course

創建者 UMER F (

Jun 17, 2019

Excellent One

創建者 François-Lévy Z

Jun 01, 2018

Just perfect.

創建者 Víctor R O L

Jul 03, 2017

Great course!

創建者 Sandra D

Mar 01, 2017

Great course!

創建者 Vay R

Dec 08, 2016

Awesome sauce

創建者 fari s

Sep 07, 2020

great topic

創建者 Mahmoud R

Apr 08, 2019

very cool