Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.
Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape
創建者 Hans K•
Good overview on how to rationalise an investment to senior management
創建者 Daniela H M•
I would have liked to know better about calculating KPIs and MROI
創建者 Eugene T•
Interesting course on the business side of social media marketing
創建者 Jiayuan S•
Good but relatively not so informative as the previous ones.
創建者 Riddhi B•
The course content and delivery ha
創建者 Eliseo J P•
great course very informative
創建者 Raed A•
創建者 Hasan F•
the whole specialization needs an update
創建者 Ricardo J O•
What I liked: Materials have quality and a professional approach. Speakers add value to the discussion. Toolkit is important.
What I didn't like: This course, as most of Northwestern courses, is excessively short in video lectures per module. In this course each module had about 20 to 30 minutes of videos per module. That is clearly insufficient. Most courses in Wharton's, U. Michigan's and Illinoi's specializations in Coursera, have more video materials per module, than your courses in totality... 1.5 to 3 hours per module in the three institutions mentioned in average per module against about 2 hours of videos on all your course modules combined. That is a serious and very salient gap, that I think you should reflect on. In my opinion, quality MOOC's either singular courses, either specializations have to be very well balanced in content - both in quality and quantity. Your courses have very reasonable quality, but fails completely in quantity. As competition in the online e-learning domain increases at an impressive speed, you should benchmark what I mentioned above and do something about it, or probably after 2/3 runs of your courses, people with churn for more addedd value offerings in the dimensions that I pointed out.
創建者 Manuela L G•
not as good as the others and way too quick
創建者 Leslie K•
I did not find that this course added anything to what I already learned. Seems mainly a re-hash of prior material slimly disguising marketing pitch of other Northwestern courses.