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學生對 西北大学 提供的 社会化商业 的評價和反饋

4.7
677 個評分
81 條評論

課程概述

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

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TW
2017年10月17日

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

CG
2017年5月1日

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

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76 - 社会化商业 的 80 個評論(共 80 個)

創建者 Eliseo J P

2020年9月30日

great course very informative

創建者 Raed A

2019年9月17日

THE BEST

創建者 Ricardo J O

2016年1月22日

What I liked: Materials have quality and a professional approach. Speakers add value to the discussion. Toolkit is important.

What I didn't like: This course, as most of Northwestern courses, is excessively short in video lectures per module. In this course each module had about 20 to 30 minutes of videos per module. That is clearly insufficient. Most courses in Wharton's, U. Michigan's and Illinoi's specializations in Coursera, have more video materials per module, than your courses in totality... 1.5 to 3 hours per module in the three institutions mentioned in average per module against about 2 hours of videos on all your course modules combined. That is a serious and very salient gap, that I think you should reflect on. In my opinion, quality MOOC's either singular courses, either specializations have to be very well balanced in content - both in quality and quantity. Your courses have very reasonable quality, but fails completely in quantity. As competition in the online e-learning domain increases at an impressive speed, you should benchmark what I mentioned above and do something about it, or probably after 2/3 runs of your courses, people with churn for more addedd value offerings in the dimensions that I pointed out.

Good luck.

創建者 Manuela L G

2016年5月13日

not as good as the others and way too quick

創建者 Leslie K

2016年11月18日

I did not find that this course added anything to what I already learned. Seems mainly a re-hash of prior material slimly disguising marketing pitch of other Northwestern courses.