課程概述
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success.
Additional MOOC 5 faculty include:
* Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern)
* Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern)
* Seth Redmore (CMO, Lexalytics, Inc.)
* Jeff Davidoff (CMO, Donuts.Domains)
* Matt Krull (Business Unit Executive, IBM Security)
* Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)
熱門審閱
Oct 18, 2017
Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.
May 02, 2017
Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape
篩選依據：
76 - 社会化商业 的 77 個評論（共 77 個）
創建者 Manuela L G
•May 13, 2016
not as good as the others and way too quick
創建者 Leslie K
•Nov 18, 2016
I did not find that this course added anything to what I already learned. Seems mainly a re-hash of prior material slimly disguising marketing pitch of other Northwestern courses.
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