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學生對 巴黎高等商学院 提供的 Business Model Innovation 的評價和反饋

4.7
445 個評分
141 條評論

課程概述

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

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DO

2021年6月10日

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.\n\nWarm regards

CF

2020年11月11日

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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126 - Business Model Innovation 的 137 個評論(共 137 個)

創建者 Sergi R

2020年4月19日

very interesting model and teachers were great

創建者 Niel K

2020年5月19日

Very practical and stimulating!

創建者 Humbert

2016年12月22日

Great course, very inspir

創建者 Keith B

2020年5月14日

Very interesting course.

創建者 Lois M

2020年6月28日

Sharply constructed!

創建者 Sajith R C

2020年8月1日

is fine can improve

創建者 Sudheer K

2020年10月23日

Excellent Course

創建者 jayne j

2020年9月25日

pretty good.

創建者 Adam N

2020年6月7日

Good course!

創建者 T.E M

2020年5月21日

Hi

創建者 Martin M

2022年3月14日

This is a very interesting course. A bit outdated. I assume 5-7 years old in 2022. For me from Germany it was very interesting because the examples were not from Germany and not from the USA. Unfortunately the slides are not available as PDF for download. I also bought the book https://www.odyssey314.com as Kindle version for 7 EUR. Attention: The content of teh book is not synchronized with the course. As a single course for 68 EUR the course is too expensive for me. If you buy it as a subscription, you get it cheaper. Very important are the exercises. I did them for myself, but as a listener I could not submit them.

創建者 Luisa W

2020年3月12日

The Quizes are way too difficult and you don't get feedback on which answers of the quiz were wrong. I can't revommend this course and will stop doing it.