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學生對 巴黎高等商学院 提供的 Business Model Innovation 的評價和反饋

445 個評分
141 條評論


Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....




This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.\n\nWarm regards



I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .


101 - Business Model Innovation 的 125 個評論(共 137 個)

創建者 Nicolas L


Super! Very challenging

創建者 Jaume B


Very interesting course

創建者 sophie


Super! Très stimulant

創建者 Anne-Marie S


Really interesting

創建者 Joachim S


Useful knowledge.

創建者 Prem k R B S


Excellent course

創建者 Pascale D


Amazing course !

創建者 Varun G


Nice course...

創建者 Adcon S


truly enjoying

創建者 Alby P


Great Content.

創建者 Victor B


Great course.

創建者 Benyamina M


très bon cour

創建者 RUFO R



創建者 Laurent B


Le cours (Re)-invent your business model with the Odyssey 3.14 approach permet de découvrir une méthode de business model innovation qui complète bien un outil tel que le Business Model Canvas d'Alexander Osterwalder et l'approche de l'effectuation. Le travail final offre une opportunité de produire un livrable fouillé ou le support d'un réel projet entrepreneurial.

創建者 Lars A


This is a great course on business model innovation. The instructors have carefully planned a progression with exercises and tests that reinforce the learning. They provide many examples of the models 3 core components and the 14 directions, all of which they explain in great detail. Highly recommended even if you know about the business model canvas.

創建者 Aruna P


It is an excellent way to learn a framework for business model innovation. The two assignments give you a good grounding in the Odyssey3.14 framework. I would recommend that all participants do the seriously.

創建者 Biagio C


I would have like a longer course about these arguments. Anyway it offers really a lot of examples, effective analytic tools and ispirations to develop innovation in the business.

創建者 Diaa E A E


Course is unique as it uses the Blue Ocean Strategy indirectly to re-invent the business. It would have been perfect if the Business Model Canvas was used with the process

創建者 Sandrine


Very good overall but missed some more Methodologie to establish the value chain. Also would have love to go deeper on the example mentioned during the class.

創建者 Vellanki S


Though the model is interesting I think applications of the same with multiple cases studies would have helped.

創建者 Prasanna P


Well guided approach to invent or re-invent business models. Course content and Examples are engaging.

創建者 Rich G


Overal a good primer on business models. Not much different from the business model canvas book.

創建者 Arshad A


This Course is all about Research and Develop New Models. It's Helped me to boost my Knowledge.

創建者 Koen H


I enjoyed the structural approach to business model innovation. Very usefull!

創建者 Richard G


Good course with the use of many examples to help explain the theory.