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學生對 巴黎高等商学院 提供的 Business Model Innovation 的評價和反饋

445 個評分
141 條評論


Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....




This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.\n\nWarm regards



I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .


51 - Business Model Innovation 的 75 個評論(共 137 個)

創建者 Annissa G


For someone who was not trained in business, this course is quite easy to understand and easy to follow

創建者 Julien M


Really good stuff , high quality comparing to what I found on the subject. thank you very to HEC team.

創建者 demetris


Excellent course, great material, outstanding. delivery and training material. Highly recommended

創建者 Irfan N


Brilliant Program and a lot of of meaningful insight to know how the business innovation works!

創建者 Vishwanath G


I like this Course and I feel that it will really help me to become a successful enterprenuer

創建者 Mathieu


Very informative

Great content and assignments

Very impressed by the quality of the course

創建者 Laurence K


vraiment intéressant. permet une approche structurée d'un pivot sur son business model

創建者 Daniel J S


I liked the course and finished all the requirements. However I cannot my certificate

創建者 LISO Q


Very good examples throughout the course : JCDecaux, the Spanish theatre, Michelin...

創建者 Procurement T


Very detailed, super applicable which the right balance between theory and practice!



Great course with a lot of explanations, examples, and provocative model. Thank you!

創建者 Guillermo L


Excellent! Great!

If you are a enterpeneur seaching for new bussines, it is a must!

創建者 Zola


Very helpful course, great insight about business model and how to create your own

創建者 Eliza A Y W


This course help your to rethinking the business model that address your needs!

創建者 Prajjwal D


Excellent course for learning Business model basics and furthermore to that.



Thanks to the two teachers ! The course was illustrated with great examples

創建者 Rosimar S


very well structured with a lot of gain for this field. strongly recommend.

創建者 Jean-Marie G


Very inspiring yet pragmatic course. I strongly recommend this course !!!

創建者 Ronald I W


Excellent and interesting course. Very well put together and presented.

創建者 Samar J


Very well structured course giving more insights of business modeling.

創建者 Olivier G


MOOC est très intéressant et clair. Approche pragmatique et efficace.

創建者 Roy K


Très intéressant. Mais les devoirs à rendre sont longs à effectuer.

創建者 Pranav T


This is a must course for any one who wants to build a better co.

創建者 Samer O


Well structured course, great content and superior instructors.

創建者 Jesús S


Great set of basic tools to improve a business characteristics!