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Learner Reviews & Feedback for Business Model Innovation by HEC Paris

4.8
stars
551 ratings

About the Course

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Top reviews

DO

Jun 10, 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards

CP

Nov 11, 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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26 - 50 of 168 Reviews for Business Model Innovation

By Roland P

Oct 24, 2017

The first 2 weeks are a wonderful trip into business model innovation. Maybe weeks 3-4 are a little bit "standardized". But overall, the exercices, fun and discovery is well worth the time and money ! Thanks a lot to the faculty, Laurence and Helene.

By Shrey S

May 28, 2021

A connecting the dots kind of a course. Provides a simplistic structure that can be tweaked in various ways to come up with business model innovation. Very well structured and delivered with multiple relevant case studies in a storytelling format.

By Darren P C

Jul 1, 2020

The course was very informative and well-structured. It gave a lot of opportunities to analyze existing business models. The peer-graded assignments really allowed the learners to apply what they learned from the entire course.

By Kave B

May 11, 2021

It was one of the best courses I have ever had. It is different from all other courses about business modeling, and it is a practical method to innovate in your existing company or assess your idea for your new venture.

By Jesus J S G

Aug 16, 2020

Excellent course and excellent teachers. It helped me a lot to expand my knowledge about business models and innovation, giving me a broader vision, and teaching me a very practical and easy-to-implement methodology.

By Harvey G

Apr 13, 2021

An excellent course, covers a lot of ground, really practical with applications to entrepreneurship and also to those who are already working somewhere and feel they could bring some innovation to their current job.

By Cyril S

Oct 13, 2020

A very informative and analytical course. I have benefited so much from the course. In addition, the methods used in the course are awesome. I will definitely apply what i've learned in m career. Thanks to HEC.

By Picard F

Nov 16, 2016

What a great course, I have to say that it has helped me a lot and specially now where I am setting up my new business. Congratulations to both of them for having inspiring me during the course. A bientôt FP

By Adel M S

Jul 6, 2020

This course provides you a great way to structure any idea of yours and it provides you with a lot of innovative examples which makes the course extremely impressive.

By Lisa G

Jun 5, 2023

A wonderful course in structure, format, delivery and application of methodology. I learnt a lot and can see where I want my business to go more clearly. Thank you.

By Rolland D

Feb 18, 2021

I really learned a lot in this course! The final assignment was excellent, and I enjoyed creating my video about Industry 4.0 as an innovative business model 👍

By Phil M

Feb 15, 2018

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By Regina K

Oct 25, 2020

This course is very well outlined; the involvement of the students is superb and helpful for knowledge gain and application. Its highly recommended.

By Aditya S

May 16, 2021

Interesting and Engaging Course. The session plan is excellent and keeps you focused. The assignments do test your understanding of the conepts.

By jean p l

Jun 30, 2020

Excellent course. Well presented. Many examples.

The last assignment requires substantial time to deliver the expected results.

Highly recommended

By Jean-Sébastien N

Jun 20, 2018

I have found this course down-to-earth, didactic, and most of all, usefull when it comes to apply it on any current or prospective businesses

By G. S (

Jul 15, 2022

Excellent enseignement.

Sur le contenu, il faudrait développer la la partie profit equation sur la transition ancien BM vers un nouveau BM.

By malek m

Oct 13, 2020

excellent cours

très clair, les exercices sont appropriés et le rythme parfait lorsque nous avons une activité professionnelle en parallèle

By nita n

Aug 27, 2020

Love it . Extremely useful model with a high degree of flexibility. Encourages creative thinking. Uptodate case studies.Highly recommended

By Paola M L

Oct 19, 2020

It is very clear and enriching. The examples illustrate properly all the topics of the course. I feel I am ready to apply what I learned

By Honore D T

Oct 3, 2016

Odyssey 3.14 is an excellent approach to business models and I appreciate this MOOC that makes this jewel available to a wide audience.

By Maurizio M Z

Apr 15, 2023

I really enjoyed this course of important and useful content, I recommend it to anyone interested in innovation strategies in business

By Danielle E

Nov 18, 2020

Very systematic approach to think about innovation especially for those new to the entrepreneurial space. Fantastic case studies.

By Washington S

Aug 2, 2023

Great course! Teachers have a deep knowledge about this topic and give a new perspective to face innovation in business model.

By Christine v d L

Apr 17, 2020

The course is motivating to learn to think in a different way. It helps to analyze and change business processes step by step.