Chevron Left
返回到 Business Model Innovation

學生對 巴黎高等商学院 提供的 Business Model Innovation 的評價和反饋

4.7
252 個評分
74 條評論

課程概述

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

熱門審閱

MN

Jan 17, 2017

Superb course with great structure and well designed modules and videos. You end up with a very practical toolbox to think about business models in a very disciplined way.

BM

May 06, 2018

Very good course! the pedagogy is excellent, and the whole way to re-invent a business model is really operational! thanks a lot for the people who prepared this course!

篩選依據:

26 - Business Model Innovation 的 50 個評論(共 71 個)

創建者 Mathieu G

Jun 30, 2020

Very informative

Great content and assignments

Very impressed by the quality of the course

創建者 Laurence K

Jun 08, 2017

vraiment intéressant. permet une approche structurée d'un pivot sur son business model

創建者 LISO Q

Dec 01, 2016

Very good examples throughout the course : JCDecaux, the Spanish theatre, Michelin...

創建者 Guillermo L

May 24, 2018

Excellent! Great!

If you are a enterpeneur seaching for new bussines, it is a must!

創建者 QUETTIER

Aug 02, 2020

Thanks to the two teachers ! The course was illustrated with great examples

創建者 Rosimar S

Jun 29, 2020

very well structured with a lot of gain for this field. strongly recommend.

創建者 Jean-Marie G

May 31, 2020

Very inspiring yet pragmatic course. I strongly recommend this course !!!

創建者 Ronald I W

Feb 15, 2017

Excellent and interesting course. Very well put together and presented.

創建者 GROS

Dec 24, 2017

MOOC est très intéressant et clair. Approche pragmatique et efficace.

創建者 Roy K

Jun 08, 2016

Très intéressant. Mais les devoirs à rendre sont longs à effectuer.

創建者 Pranav T

Nov 01, 2019

This is a must course for any one who wants to build a better co.

創建者 Jesus A S P

Jun 05, 2018

Great set of basic tools to improve a business characteristics!

創建者 Aaron D B

Feb 15, 2018

Great course, a unique approach to business model reinvention.

創建者 Olivier H

Jul 30, 2020

Super training, les formatrices sont excellentes !

創建者 Deden A R

May 09, 2020

Excellent teaching by Oddysey and great lecturing

創建者 Stefano C

Aug 27, 2018

Very interesting, insightful and well explained.

創建者 Hilal s H A S

May 17, 2020

the course from this HEC university is amazing

創建者 HELENE A

Apr 09, 2019

Great content, great teams!

Amazing job!!!

創建者 Bennady Y

Sep 07, 2017

Excellent cours sur l'innovation!

創建者 Tarik S T

Feb 09, 2020

Very original business cases.

創建者 Abdullah A

May 14, 2017

Very Useful, and simplified.

創建者 Clifford G

May 18, 2019

enjoying every minute of it

創建者 saed E

Oct 29, 2018

Extremly Helpfull ,Thankyou

創建者 Jaume B

Jun 01, 2020

Very interesting course

創建者 sophie

Oct 06, 2016

Super! Très stimulant