課程信息
4.1
157 個評分
36 個審閱

第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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初級

完成時間大約為9 小時

建議:8 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Digital MediaData AnalysisAnalyticsBusiness Analytics

第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為9 小時

建議:8 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Introduction to Business Analytics

An overview of the what and the why Learning outcomes by the end of week 1 should normatively be that (a) Students grasp what is business analytics from the perspective of a business manager, (b) identify areas of interest, overlap, co-ordination and conflict with other business functions and processes in the firm, (c) and, develop an appreciation for the value of data, of analyses and of the components of analytics. ...
7 個視頻 (總計 54 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
Conceptual Preliminaries13分鐘
Framework for Problem Formulation7分鐘
Transformative Problem Formulation6分鐘
Data Types and Psychometric Scaling7分鐘
Exploratory Vs Confirmatory Dichotomy7分鐘
Revisiting Problem Formulation4分鐘
2 個閱讀材料
Introduction to Business Analytics and Psychometrics10分鐘
In Video Reading for Lecture "Revisiting Problem Formulation"10分鐘
1 個練習
Summative Assessment30分鐘
2
完成時間為 2 小時

Toolscape

An overview of the broad tools available for business analytics and the leveraging of digital media. Learning outcomes by the end of week 2 should normatively be that (a) Students have an understanding of the broad classes of analytics tools and platforms that currently dominate the market, (b) and, develop an appreciation for the pros and cons of the major groups of tools. ...
7 個視頻 (總計 45 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
A primer on Business Experimentation10分鐘
Conceptual Preliminaries3分鐘
Software for this Course2分鐘
Training Machines A People-Analytics Use Case11分鐘
The Exponential Learning Curve of the Machines7分鐘
Toolscape Summary and Warp-up1分鐘
2 個閱讀材料
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10分鐘
Additional links and reading material10分鐘
1 個練習
Summative Assessment30分鐘
3
完成時間為 2 小時

Customer Analytics

Introduction to and the application of some important analytical processes in Marketing Analytics Learning outcomes by the end of week 3 should normatively be that (a) Students have an understanding of the major processes and procedures typically used in a customer analytics setting, in particular factor and cluster analyses (b) and, develop an appreciation for the possibilities that emerge from recombining procedures, data, algorithms and problem formulation perspectives in open source environments. ...
5 個視頻 (總計 43 分鐘), 3 個閱讀材料, 1 個測驗
5 個視頻
preliminaries for Customer Analytics5分鐘
Factorizing Data11分鐘
Clustering Data11分鐘
Visualising Data6分鐘
3 個閱讀材料
Data sets and slides as reference material for Perceptual mapping10分鐘
How to Run Analytics Apps in R10分鐘
Analytics Apps - Examples & Intro10分鐘
1 個練習
Summative Assessement30分鐘
4
完成時間為 2 小時

Digital Media

An overview of the big questions, possibilities and challenges. Learning outcomes by the end of week 4 should normatively be that (a) Students have an understanding of the major types of digital media in use currently by people and firms, (b) and, develop an appreciation for the types of problem solving, data collection, prediction and optimization that can be enabled using digital media tools. ...
6 個視頻 (總計 42 分鐘), 2 個閱讀材料, 1 個測驗
6 個視頻
Setting the Context: Digital Advertising7分鐘
The App Era in Digital Social Media4分鐘
Social Graphs and Hyper-Segmentation8分鐘
Non-Social Digital Media for the Enterprise3分鐘
Formulating and Analytics Problem7分鐘
2 個閱讀材料
Additional Reading for Module "Digital Media"10分鐘
GE caselet: In-video Reading10分鐘
1 個練習
Summative Assessment30分鐘
4.1
36 個審閱Chevron Right

熱門審閱

創建者 ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

創建者 JBSep 11th 2017

This training was quite helpful in understanding the concepts of analytics.\n\nWill look forward for such training.

講師

Avatar

Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

關於 印度商学院

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

關於 商业技术管理 專項課程

Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management specialization will empower you with knowledge of the IT domain, management, leadership and team building skills, and functional and analytical skills. These skills are critical to leverage technology to create competitive advantage. Video: Professor Deepa Mani speaks about the Specialization...
商业技术管理

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