課程信息
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第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

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初級

完成時間大約為9 小時

建議:9 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Digital MediaData AnalysisAnalyticsBusiness Analytics

第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為9 小時

建議:9 hours/week...

英語(English)

字幕:英語(English)

學習Course的學生是

  • Business Developers
  • Program Managers
  • Marketing Specialists
  • Operations Analysts
  • Business Analysts

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Introduction to Business Analytics

7 個視頻 (總計 54 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
Conceptual Preliminaries13分鐘
Framework for Problem Formulation7分鐘
Transformative Problem Formulation6分鐘
Data Types and Psychometric Scaling7分鐘
Exploratory Vs Confirmatory Dichotomy7分鐘
Revisiting Problem Formulation4分鐘
2 個閱讀材料
Introduction to Business Analytics and Psychometrics10分鐘
In Video Reading for Lecture "Revisiting Problem Formulation"10分鐘
1 個練習
Summative Assessment30分鐘
2
完成時間為 2 小時

Toolscape

7 個視頻 (總計 45 分鐘), 2 個閱讀材料, 1 個測驗
7 個視頻
A primer on Business Experimentation10分鐘
Conceptual Preliminaries3分鐘
Software for this Course2分鐘
Training Machines A People-Analytics Use Case11分鐘
The Exponential Learning Curve of the Machines7分鐘
Toolscape Summary and Warp-up1分鐘
2 個閱讀材料
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10分鐘
Additional links and reading material10分鐘
1 個練習
Summative Assessment30分鐘
3
完成時間為 2 小時

Customer Analytics

5 個視頻 (總計 43 分鐘), 3 個閱讀材料, 1 個測驗
5 個視頻
preliminaries for Customer Analytics5分鐘
Factorizing Data11分鐘
Clustering Data11分鐘
Visualising Data6分鐘
3 個閱讀材料
Data sets and slides as reference material for Perceptual mapping10分鐘
How to Run Analytics Apps in R10分鐘
Analytics Apps - Examples & Intro10分鐘
1 個練習
Summative Assessement30分鐘
4
完成時間為 2 小時

Digital Media

6 個視頻 (總計 42 分鐘), 2 個閱讀材料, 1 個測驗
6 個視頻
Setting the Context: Digital Advertising7分鐘
The App Era in Digital Social Media4分鐘
Social Graphs and Hyper-Segmentation8分鐘
Non-Social Digital Media for the Enterprise3分鐘
Formulating and Analytics Problem7分鐘
2 個閱讀材料
Additional Reading for Module "Digital Media"10分鐘
GE caselet: In-video Reading10分鐘
1 個練習
Summative Assessment30分鐘
4.2
46 個審閱Chevron Right

50%

通過此課程獲得實實在在的工作福利

來自Business Analytics and Digital Media的熱門評論

創建者 ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

創建者 NMJul 14th 2019

Awesome course for beginners in business analytics and specially is provides good insight about social media marketing.

講師

Avatar

Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

關於 印度商学院

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

關於 商业技术管理 專項課程

With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management Specialization will empower you with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage. This Specialization will introduce you to the IT-powered digital transformation that business are going through. It will enable you to understand how insightful executives leverage IT to create value and understand the competitive dynamics of industries that consume significant technology. It will also introduce you to Business Analytics in a world of digital media, including the right toolscape, like being able to run the Analytics Desktop with leading tools like RStudio and GitHub. Finally, this Specialization will introduce you to customer analytics and enable you to develop an appreciation of problem-solving, data collection, prediction and optimization that can be enabled using digital media tools. Video: Professor Deepa Mani speaks about the Specialization...
商业技术管理

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