In a world where musical content of all kinds can be found anywhere and everywhere, developing a distinctive artistic brand is critical to any musician's professional success. Whether you're an emerging professional musician or a seasoned pro looking to up your game, you will gain knowledge of basic marketing principles as applied to the performing arts. These principles include using visual and design elements to define your artistic identity, strategies for effective marketing through a variety of media and channels, and developing a social media strategy for their professional brand.
提供方
課程信息
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
中級
At minimum, a bachelors degree in music and/or experience as a practicing musician.
完成時間大約為7 小時
英語（English）
字幕：英語（English）
您將學到的內容有
Identify the character of visual and audio materials that best capture the professional image you wish to project.
Use a variety of demographic and psychographic parameters to define your customer market and/or audience.
Identify marketing channels and how they are used to promote your brand and build your business.
Employ strategies for effective social media content.
您將獲得的技能
- Marketing
- Email Communication
- Social Media
- Branding
- Entrepreneurship
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
中級
At minimum, a bachelors degree in music and/or experience as a practicing musician.
完成時間大約為7 小時
英語（English）
字幕：英語（English）
提供方
科罗拉多大学波德分校
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Defining Your Brand
In this module, you will learn the key components of one’s artistic brand and determine how to use those to communicate your Mission Statement from Course 1.
完成時間為 2 小時
3 個視頻 （總計 77 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 2 小時
Who is Your Market?
In this module, you will learn how to determine the characteristics of your market and how to best meet their needs.
完成時間為 2 小時
2 個視頻 （總計 35 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 1 小時
Marketing Channels and Strategies
In this module you will learn how to determine the best ways to reach and engage your target market through a variety of virtual and physical channels.
完成時間為 1 小時
3 個視頻 （總計 45 分鐘）
完成時間為 2 小時
Managing Your Online Presence
In this module, you will learn how to use email, e-newsletters, social media and other online channels in an integrated and holistic way to build and manage your online presence.
完成時間為 2 小時
4 個視頻 （總計 73 分鐘）
關於 Musician’s Professional Toolbox: Your Portfolio Career 專項課程
Learners completing this specialization will acquire the skills to launch and sustain a Portfolio Career consisting of a range of musical endeavors. Topics include building a professional network, identifying tools for developing a brand, promoting yourself through a variety of channels, developing strategies to find and book performances, and defining and tracking your goals. This course is the first of two specializations making up the Musician’s Professional Toolbox.
常見問題
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
有助学金吗？
還有其他問題嗎？請訪問 學生幫助中心。
