課程信息
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Learner Career Outcomes

30%

完成這些課程後已開始新的職業生涯

26%

通過此課程獲得實實在在的工作福利

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為20 小時

建議:Five weeks of study, 2-3 hours per week...

英語(English)

字幕:英語(English)

您將獲得的技能

Strategy ImplementationBusiness StrategyManagementStrategic ManagementLeadership

Learner Career Outcomes

30%

完成這些課程後已開始新的職業生涯

26%

通過此課程獲得實實在在的工作福利

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為20 小時

建議:Five weeks of study, 2-3 hours per week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Module 1: The Gap between Strategy Design and Strategy Delivery

12 個視頻 (總計 65 分鐘), 8 個閱讀材料, 2 個測驗
12 個視頻
Welcome to Module 1!3分鐘
Why Organizations Fail to Meet their Strategic Objectives4分鐘
Blackberry: A Case-Study in Disruption2分鐘
Factors Contributing to the Gap4分鐘
Are You Asking the Right Questions? By TED and Brightline1分鐘
Characterizing the Gap2分鐘
Netflix and Blockbuster: A Case-Study in Disruption4分鐘
Singapore: Transforming Itself into a Global Economic Hub3分鐘
Jeroen Tas, Royal Philips10分鐘
Sunil Prashara, Project Management Institute12分鐘
Haiyan Wang, China India Institute11分鐘
8 個閱讀材料
Meet the Course Facilitator1分鐘
Take This Survey!5分鐘
General Information10分鐘
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1分鐘
Your Strategy Has to Be Flexible — But So Does Your Execution10分鐘
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10分鐘
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10分鐘
Module 1 Wrap Up1分鐘
2 個練習
Test Your Understanding 1 - Part 15分鐘
Test Your Understanding 1 - Part 28分鐘
2
完成時間為 3 小時

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

15 個視頻 (總計 64 分鐘), 7 個閱讀材料, 1 個測驗
15 個視頻
NASA: Guiding Principle 1 in Action4分鐘
Guiding Principle #1 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 22分鐘
Saudi Telecom Company: Guiding Principle 2 in Action3分鐘
Guiding Principle #2 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 33分鐘
American Red Cross: Guiding Principle 3 in Action2分鐘
Guiding Principle #3 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 42分鐘
Amazon: Guiding Principle 4 in Action3分鐘
Guiding Principle #4 by TED and Brightline1分鐘
Roger Martin, Rotman School of Management12分鐘
Dina Matta, ING Bank11分鐘
Executives at Saudi Telecom Company (STC)8分鐘
7 個閱讀材料
Welcome to Module 2!2分鐘
Why Brightline's 10 Guiding Principles are Important3分鐘
Meet Roger Martin, Dina Matta and Saudi Telecom Company1分鐘
Executives Fail to Execute Strategy Because They’re Too Internally Focused10分鐘
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10分鐘
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10分鐘
Module 2 Wrap Up2分鐘
1 個練習
Test Your Understanding 215分鐘
3
完成時間為 2 小時

Module 3: Brightline Guiding Principles 5, 6 and 7

12 個視頻 (總計 57 分鐘), 6 個閱讀材料, 1 個測驗
12 個視頻
ING Bank: Guiding Principle 5 Action4分鐘
Guiding Principle #5 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 62分鐘
NHS Connecting for Health: Guiding Principle 6 in Action3分鐘
Guiding Principle #6 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 73分鐘
Spotify: Guiding Principle 7 in Action3分鐘
Guiding Principle #7 by TED and Brightline1分鐘
Rita McGrath, Columbia Business School8分鐘
Martin Reeves, BCG Henderson Institute14分鐘
Vijay Govindarajan, Dartmouth College8分鐘
6 個閱讀材料
Welcome to Module 3!2分鐘
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1分鐘
3 Changes Retailers Need to Make to Survive10分鐘
OPTIONAL READING: The Stretch Goal Paradox10分鐘
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10分鐘
Module 3 Wrap Up1分鐘
1 個練習
Test Your Understanding 315分鐘
4
完成時間為 2 小時

Module 4: Brightline Guiding Principles 8, 9 and 10

11 個視頻 (總計 44 分鐘), 6 個閱讀材料, 1 個測驗
11 個視頻
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4分鐘
Guiding Principle #8 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 93分鐘
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4分鐘
Guiding Principle #9 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 102分鐘
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3分鐘
Guiding Principle #10 by TED and Brightline1分鐘
Tendayi Viki, Strategyzer8分鐘
Perry Keenan, Boston Consulting Group (BCG)9分鐘
6 個閱讀材料
Welcome to Module 4!2分鐘
Meet Tendayi Viki and Perry Keenan1分鐘
Your Strategy Should Be a Hypothesis You Constantly Adjust10分鐘
OPTIONAL READING: Strategic Agility, the Netflix Way10分鐘
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10分鐘
Module 4 Wrap Up2分鐘
1 個練習
Test Your Understanding 415分鐘
4.7
73 條評論Chevron Right

來自Bridging the Gap between Strategy Design and Delivery的熱門評論

創建者 SGMar 2nd 2019

Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.

創建者 SKDec 5th 2018

One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.

講師

Avatar

Ricardo Viana Vargas

Executive Director

關於 Brightline Initiative

Brightline is a Project Management Institute (PMI) initiative together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Brightline delivers insights and solutions that empower leaders to successfully transform their organization's vision into reality through strategic initiative management....

常見問題

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  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

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