課程信息

72,152 次近期查看

學生職業成果

30%

完成這些課程後已開始新的職業生涯

26%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為19 小時
英語(English)
字幕:英語(English), 西班牙語(Spanish)

您將獲得的技能

Strategy ImplementationBusiness StrategyManagementStrategic ManagementLeadership

學生職業成果

30%

完成這些課程後已開始新的職業生涯

26%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為19 小時
英語(English)
字幕:英語(English), 西班牙語(Spanish)

講師

提供方

Brightline Initiative 徽標

Brightline Initiative

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up97%(4,488 個評分)Info
1

1

完成時間為 3 小時

Module 1: The Gap between Strategy Design and Strategy Delivery

完成時間為 3 小時
12 個視頻 (總計 66 分鐘), 8 個閱讀材料, 2 個測驗
12 個視頻
Welcome to Module 1!3分鐘
Why Organizations Fail to Meet their Strategic Objectives4分鐘
Blackberry: A Case-Study in Disruption2分鐘
Factors Contributing to the Gap4分鐘
Are You Asking the Right Questions? By TED and Brightline1分鐘
Characterizing the Gap2分鐘
Netflix and Blockbuster: A Case-Study in Disruption4分鐘
Singapore: Transforming Itself into a Global Economic Hub4分鐘
Jeroen Tas, Royal Philips10分鐘
Sunil Prashara, Project Management Institute12分鐘
Haiyan Wang, China India Institute11分鐘
8 個閱讀材料
Meet the Course Facilitator1分鐘
Take This Survey!5分鐘
General Information10分鐘
Meet Jeroen Tas, Sunil Prashara, and Haiyan Wang1分鐘
Your Strategy Has to Be Flexible — But So Does Your Execution10分鐘
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10分鐘
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10分鐘
Module 1 Wrap Up1分鐘
2 個練習
Test Your Understanding 1 - Part 15分鐘
Test Your Understanding 1 - Part 28分鐘
2

2

完成時間為 3 小時

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

完成時間為 3 小時
15 個視頻 (總計 64 分鐘), 7 個閱讀材料, 1 個測驗
15 個視頻
NASA: Guiding Principle 1 in Action4分鐘
Guiding Principle #1 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 22分鐘
Saudi Telecom Company: Guiding Principle 2 in Action3分鐘
Guiding Principle #2 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 33分鐘
American Red Cross: Guiding Principle 3 in Action2分鐘
Guiding Principle #3 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 42分鐘
Amazon: Guiding Principle 4 in Action3分鐘
Guiding Principle #4 by TED and Brightline1分鐘
Roger Martin, Rotman School of Management12分鐘
Dina Matta, ING Bank11分鐘
Executives at Saudi Telecom Company (STC)9分鐘
7 個閱讀材料
Welcome to Module 2!2分鐘
Why Brightline's 10 Guiding Principles are Important3分鐘
Meet Roger Martin, Dina Matta and Saudi Telecom Company1分鐘
Executives Fail to Execute Strategy Because They’re Too Internally Focused10分鐘
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10分鐘
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10分鐘
Module 2 Wrap Up2分鐘
1 個練習
Test Your Understanding 215分鐘
3

3

完成時間為 2 小時

Module 3: Brightline Guiding Principles 5, 6 and 7

完成時間為 2 小時
12 個視頻 (總計 58 分鐘), 6 個閱讀材料, 1 個測驗
12 個視頻
ING Bank: Guiding Principle 5 Action4分鐘
Guiding Principle #5 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 62分鐘
NHS Connecting for Health: Guiding Principle 6 in Action3分鐘
Guiding Principle #6 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 73分鐘
Spotify: Guiding Principle 7 in Action3分鐘
Guiding Principle #7 by TED and Brightline1分鐘
Rita McGrath, Columbia Business School8分鐘
Martin Reeves, BCG Henderson Institute14分鐘
Vijay Govindarajan, Dartmouth College8分鐘
6 個閱讀材料
Welcome to Module 3!2分鐘
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1分鐘
3 Changes Retailers Need to Make to Survive10分鐘
OPTIONAL READING: The Stretch Goal Paradox10分鐘
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10分鐘
Module 3 Wrap Up1分鐘
1 個練習
Test Your Understanding 315分鐘
4

4

完成時間為 2 小時

Module 4: Brightline Guiding Principles 8, 9 and 10

完成時間為 2 小時
11 個視頻 (總計 44 分鐘), 6 個閱讀材料, 1 個測驗
11 個視頻
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4分鐘
Guiding Principle #8 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 93分鐘
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4分鐘
Guiding Principle #9 by TED and Brightline1分鐘
Understanding Brightline's Guiding Principle 102分鐘
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3分鐘
Guiding Principle #10 by TED and Brightline1分鐘
Tendayi Viki, Strategyzer8分鐘
Perry Keenan, Boston Consulting Group (BCG)9分鐘
6 個閱讀材料
Welcome to Module 4!2分鐘
Meet Tendayi Viki and Perry Keenan1分鐘
Your Strategy Should Be a Hypothesis You Constantly Adjust10分鐘
OPTIONAL READING: Strategic Agility, the Netflix Way10分鐘
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10分鐘
Module 4 Wrap Up2分鐘
1 個練習
Test Your Understanding 415分鐘

審閱

來自BRIDGING THE GAP BETWEEN STRATEGY DESIGN AND DELIVERY的熱門評論

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常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! After completing this course, you can claim a total of 20 or 19 PDUs, depending on your certification level. After successfully completing the final assignment you will receive a code to submit to Continuing Certification Renewal System (CCRS).

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/promo/brightlinepromo to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

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