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學生對 IE商学院 提供的 Branding and Customer Experience 的評價和反饋

4.6
314 個評分
80 條評論

課程概述

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

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NS
2019年2月16日

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

LG
2020年5月24日

I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.

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76 - Branding and Customer Experience 的 79 個評論(共 79 個)

創建者 Nilsa G

2020年4月8日

Buen dia:

el curso es bueno y solicite ayuda económica la cual fué aproada, sin embargo toda la información se encuentra en inglés y para mí que no manejo bien el idioma es complejo estudiarlo en otro idioma diferente al español. Agradezco dar de baja.

創建者 John A

2019年12月31日

Why do I have to wait days for peers to review my assignments. its not fair

創建者 Leonardo G D A

2021年6月24日

The theacher was a little bored. But, the subject is interesting!

創建者 Suvid S

2019年5月6日

Please don't get me wrong, Professor Thompson is an excellent professor and the knowledge in the videos will always help and guide me on customer experience projects and alignment of CX and Brand Management department. The assignment reviews system is highly ambiguous and they don't know what they want. Every time a new query on answers is generated means you can never improve, next time the ones which u initially got right will be marked zero and you will be left for next attempt.

If you're from India, even the Chartered Accountancy course is more liberal and realistic in marking. Now decide.