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Learner Reviews & Feedback for Branding and Customer Experience by IE Business School

4.6
stars
468 ratings

About the Course

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

Top reviews

FO

Feb 22, 2024

A compact course designed for those interested in delving into branding, customer experience, and how they intersect. I thoroughly enjoyed the insights gained during the capstone project experience.

NS

Feb 16, 2019

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

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76 - 100 of 107 Reviews for Branding and Customer Experience

By María d C P

•

Jul 3, 2021

ok

By Kaustubh G

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Jun 19, 2021

.

By Andrea D

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May 21, 2020

The lecturer is really good and I highly recommend the course to everyone who wants to learn about Customer Experience. As someone who has been in CXM role for the past 2 years, the course was not advanced enough. I still learned how to improve things I knew and put some ideas into better perspective. Capstone project was a bit basic for me and I would have liked to have more challenging assignment at the end of the course.

By Nicoletta N

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Jun 26, 2020

The video are short but absolutely compelling to understand the topics. What's missing is concrete examples of how to apply so much theory successfully.

Missing there is also the feedback of the experts on how the students managed the assignments, which would be of great insight as it would be to have direct access to an expert for personal feedback.

Obviously in return of a fee.

By Majed A H

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Jul 11, 2021

This was an exceptional course! I l like how to course brought actual experts in the field to share their real experiences. I was hoping that the course touch base more into how the brand promise & value should be reflected on the journey and gave real examples just to connect the dots clearly. Thanks a lot!

By GORON N

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Aug 23, 2019

Very insightful and very interesting to follow thanks to the video and lectures.

Thank you so much for this pleasant format provided by great professors.

By Gerardo S

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Sep 21, 2020

Me pareció excelente el curso y muy bien explicados los temas, pero si podrían dar un poco más apoyo en las tareas sería mejor, como algunos ejemplos

By Giulio M

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May 13, 2020

Interesting, well done in general. I liked more the first chapter and in particular the project. Anyway, to sum up it's a good course.

By Andrea M

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Jun 1, 2022

einige Unterlagen (externe links) waren veraltet und bei den Hausaufgaben die Aufgabenstellung nicht immer klar.

Videos sind top.

By Olatoye K

•

May 9, 2020

I had hard times listen to your guest speakers . Their communication was not too good especially the branding guy

By Jesus C T

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Apr 27, 2021

Great course. Really matching the brifge between Brand and Customer experience teamswithin an organization.

By Tanu G

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May 19, 2020

A reall insightful course. Topics covered in the course were very different from those taught in class.

By Sibbir R

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Apr 25, 2020

I believe the course gets a bit tedious in the initial weeks.

By Victoria

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Apr 21, 2020

Thank you, the course is very interesting and relevant!

By Federica M

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May 15, 2020

Good teacher and very clear courses! Recommended

By Sayanna D

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Apr 28, 2020

i found it very useful. thank u :)

By ITZEL P J G

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Oct 2, 2023

no me gusto mucho

By emily s

•

Sep 6, 2022

Great content

By Md. M H

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Sep 11, 2019

Great course !

By FERNANDO A H

•

Feb 21, 2022

Exelente!!

By Mohammad

•

Sep 26, 2021

dgf

By Laura G

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Jul 10, 2021

I enjoyed some parts of the course while others were a bit a repetition of things I have done in the past (and so I have found them quite boring). The guest interviews were great and the readings were interesting. Some of the videos were too short and fragmented making following the discussion a bit difficult. The assignments were a great way to practice the content covered during class.

By Shweta D

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Aug 9, 2020

It was ok because all the videos were recorded.

No live thing at all.

I just want to suggest that please come with live online programs also.

Thanks, Coursera for helping me.

Thanks!

By OSSAI J C

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Jan 6, 2023

the course is interesting but i didn't really understand from the instructor, had to do other online research.

By Campanale S

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May 16, 2020

Interesting course, but I would have preferred more and more complicated assignments.