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學生對 IE商学院 提供的 Branding and Customer Experience 的評價和反饋

4.6
344 個評分
86 條評論

課程概述

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

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NS

2019年2月16日

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

LG

2020年5月24日

I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.

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51 - Branding and Customer Experience 的 75 個評論(共 87 個)

創建者 JHEMELI A G C

2019年5月22日

Muy buen profeso

創建者 Alejandro D S

2021年11月30日

Excelente curso

創建者 Luis M E

2021年2月8日

amazing program

創建者 Valeria X R R

2021年11月20日

EXCELENT WORK

創建者 raul e m e

2019年5月25日

great content

創建者 Nabila S H M A D ( D - ) S

2021年7月13日

very useful

創建者 Rafael S C

2022年3月21日

Excelente

創建者 Valeria A C

2021年8月9日

amazing

創建者 oseni d o

2019年3月6日

Superb

創建者 Juli Z

2021年5月26日

great

創建者 María d C P

2021年7月3日

ok

創建者 Kaustubh G

2021年6月19日

.

創建者 Andrea D

2020年5月21日

The lecturer is really good and I highly recommend the course to everyone who wants to learn about Customer Experience. As someone who has been in CXM role for the past 2 years, the course was not advanced enough. I still learned how to improve things I knew and put some ideas into better perspective. Capstone project was a bit basic for me and I would have liked to have more challenging assignment at the end of the course.

創建者 Nicoletta N

2020年6月26日

The video are short but absolutely compelling to understand the topics. What's missing is concrete examples of how to apply so much theory successfully.

Missing there is also the feedback of the experts on how the students managed the assignments, which would be of great insight as it would be to have direct access to an expert for personal feedback.

Obviously in return of a fee.

創建者 Majed A H

2021年7月11日

This was an exceptional course! I l like how to course brought actual experts in the field to share their real experiences. I was hoping that the course touch base more into how the brand promise & value should be reflected on the journey and gave real examples just to connect the dots clearly. Thanks a lot!

創建者 GORON N

2019年8月23日

Very insightful and very interesting to follow thanks to the video and lectures.

Thank you so much for this pleasant format provided by great professors.

創建者 Gerardo S L

2020年9月21日

Me pareció excelente el curso y muy bien explicados los temas, pero si podrían dar un poco más apoyo en las tareas sería mejor, como algunos ejemplos

創建者 Giulio M

2020年5月13日

Interesting, well done in general. I liked more the first chapter and in particular the project. Anyway, to sum up it's a good course.

創建者 Olatoye K

2020年5月9日

I had hard times listen to your guest speakers . Their communication was not too good especially the branding guy

創建者 Jesus C T

2021年4月27日

Great course. Really matching the brifge between Brand and Customer experience teamswithin an organization.

創建者 Tanu g

2020年5月19日

A reall insightful course. Topics covered in the course were very different from those taught in class.

創建者 Sibbir R

2020年4月25日

I believe the course gets a bit tedious in the initial weeks.

創建者 Victoria

2020年4月21日

Thank you, the course is very interesting and relevant!

創建者 Federica M

2020年5月15日

Good teacher and very clear courses! Recommended

創建者 Sayanna D

2020年4月28日

i found it very useful. thank u :)