Chevron Left
返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

4.7
2,366 個評分

課程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

熱門審閱

MT

2020年10月14日

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

2018年9月7日

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

篩選依據:

476 - 品牌和产品管理 的 500 個評論(共 514 個)

創建者 Shruthi S

2018年4月15日

Helpful and value adding

創建者 Bolaji o o

2020年10月5日

GOOD BRAND AND PRODUCT

創建者 mafer s

2020年1月26日

Me está encantando!

創建者 Rajat S

2020年7月21日

very nice course.

創建者 EKANE R H

2019年4月21日

very interesting

創建者 Pravinpratap S

2020年5月2日

Good experience

創建者 Nagesh S

2016年12月29日

good learning,

創建者 Harshad D

2016年10月13日

excellent

創建者 Monika T

2016年4月18日

Useful

創建者 Jose F O A

2016年10月2日

great

創建者 ALEGIEUNO J a

2021年7月1日

good

創建者 �MANGALA� S C U

2022年1月30日

goo

創建者 Alan S C

2016年3月15日

OK

創建者 Jennifer M

2019年7月28日

Good course, and I liked the professors easy-going manner.

I had a little issue with the way the readings were given: I found the sections of the reading from IE Business School Textbook were not given in the correct order, thus not being relevant to the lecture material. I read pg 1-12 in the earlier weeks as directed, but it corresponded better with the material from the later weeks of lectures. Conversely, once we were directed to read pg 12-19 of this text, I found it better corresponded with the lectures from the earlier weeks. This made the material a little less coherent, almost like too much info at once because it wasn't supportive/concurrent with the lectures.

Otherwise, I liked the course!

創建者 Laura S

2018年1月17日

Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised. The lecturer is positive and easy to understand.

Cons: There could really be more practicum in this course, where we have to actually apply the concepts learned. Also, the quizzes are largely basic regurgitation: it would be better if they had more questions that were analytical (versus definition-based) in nature or if they had a variety of questions in the quiz bank such that repeating the quiz wouldn't yield the exact same test as before. Further, there should be a course-end test, so we can actually test retention of material and comprehension over time.

創建者 Cristina T

2017年5月22日

This course provides a brief review of brand and product management. Most of the topics are superficially covered and it will require to look for more resources. There are good articles that is available in the course, but most of them are very basic. So, this course suits for someone that have very little or non experience in brand and product management.

創建者 Sheila

2017年11月30日

Didn't feel like the course material/lectures were presented in an easy to digest manner. It was a lot of information presented very quickly. Perhaps more slides would have made it better to follow. If you are a beginner level at brand marketing I would suggest another course.

創建者 27vijays

2016年10月10日

The content was very useful. However, a little more detail could have been provided while explaining a few concepts. I am confident of using these frameworks in the future. However, before applying them I will have to visit the material again. Thank you so much.

創建者 Miguel M

2019年6月30日

Great content. Professional and assertive. It could be 5 stars if some lessons had the proper translation text. It is unacceptable that the translation is completely wrong

Example

4.2 How to develop your brand portfolio - part 1.

創建者 RUBEL V

2016年5月4日

I think that presentation slides should be offered to students. These slides will cointain information that is given by the expositor. Also, it is possible to offer a toolkit pages in each module to faciltate teaching..

創建者 Ahmed N

2016年6月7日

the language of this video is to high, it's like to be for reading more than speaking ( Too Formal).

The Content is quite good, but it needs more time in order to fully understand it.

創建者 Aditi

2021年9月5日

the course was very informative. However a detailed explanation for each of the answers to the questions asked in the module assignments would have been a great addition.

創建者 Isi A

2020年11月17日

It was good, but they could have used more graphics. It was a lot of information by just talking.

創建者 Viktoriya E

2022年5月14日

Lack of practice, but good theory and an ecellent peaker

創建者 Mamdouh S H S A

2020年2月29日

x It's Simple and interesting