Chevron Left
返回到 品牌和产品管理

學生對 IE商学院 提供的 品牌和产品管理 的評價和反饋

2,269 個評分
485 條評論


Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....



This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


476 - 品牌和产品管理 的 486 個評論(共 486 個)

創建者 Zifan Z


well enough

創建者 GUNAWAN, A B (



創建者 Charu J


The Subtitles were bad not in sync with the words of the professor and were wrong in many cases.

Delivery of lecture and Visuals of the lecture was Ok.

Module 4& 5 were very confusing and not interesting

Thank You Professor for your time and effort

創建者 Iris N


The Instructor has exaggerated facial expression when lecturing. I found is hard to focus on the content of the lecture and not be distracted by his facial expression. I found the content is just so so not learning a lot.

創建者 Roberta C


pretty flat and not specific, an average course, I expected more

創建者 Kimberly A C N


Okay course. Techniques and content are a bit too traditional.

創建者 Anthony H


Poorly structured review quizzes and ambiguous answers.

創建者 Hamza B


week 1 and 2 were good but 3 and 4 were useless

創建者 Garik K


I cannot take the quizzes, because of money. The other courses let us take the quizzes without paying money. I dislike you paying policy. Please, let us take the tests without money payment.



創建者 Cristian m m


Curso no subtitulado al español.

Debiesen avisar desde un principio que no está subtitulado.


創建者 Owolabi o o


I unenroll