MT
2020年10月14日
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
SR
2018年9月7日
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
創建者 Shruthi S
•2018年4月15日
Helpful and value adding
創建者 Bolaji o o
•2020年10月5日
GOOD BRAND AND PRODUCT
創建者 mafer s
•2020年1月26日
Me está encantando!
創建者 Rajat S
•2020年7月21日
very nice course.
創建者 EKANE R H
•2019年4月21日
very interesting
創建者 Pravinpratap S
•2020年5月2日
Good experience
創建者 Nagesh S
•2016年12月29日
good learning,
創建者 Harshad D
•2016年10月13日
excellent
創建者 Monika T
•2016年4月18日
Useful
創建者 Jose F O A
•2016年10月2日
great
創建者 ALEGIEUNO J a
•2021年7月1日
good
創建者 �MANGALA� S C U
•2022年1月30日
goo
創建者 Alan S C
•2016年3月15日
OK
創建者 Jennifer M
•2019年7月28日
Good course, and I liked the professors easy-going manner.
I had a little issue with the way the readings were given: I found the sections of the reading from IE Business School Textbook were not given in the correct order, thus not being relevant to the lecture material. I read pg 1-12 in the earlier weeks as directed, but it corresponded better with the material from the later weeks of lectures. Conversely, once we were directed to read pg 12-19 of this text, I found it better corresponded with the lectures from the earlier weeks. This made the material a little less coherent, almost like too much info at once because it wasn't supportive/concurrent with the lectures.
Otherwise, I liked the course!
創建者 Laura S
•2018年1月17日
Pros: This course covers much of the vocabulary and many concepts relevant to the title advertised. The lecturer is positive and easy to understand.
Cons: There could really be more practicum in this course, where we have to actually apply the concepts learned. Also, the quizzes are largely basic regurgitation: it would be better if they had more questions that were analytical (versus definition-based) in nature or if they had a variety of questions in the quiz bank such that repeating the quiz wouldn't yield the exact same test as before. Further, there should be a course-end test, so we can actually test retention of material and comprehension over time.
創建者 Cristina T
•2017年5月22日
This course provides a brief review of brand and product management. Most of the topics are superficially covered and it will require to look for more resources. There are good articles that is available in the course, but most of them are very basic. So, this course suits for someone that have very little or non experience in brand and product management.
創建者 Sheila
•2017年11月30日
Didn't feel like the course material/lectures were presented in an easy to digest manner. It was a lot of information presented very quickly. Perhaps more slides would have made it better to follow. If you are a beginner level at brand marketing I would suggest another course.
創建者 27vijays
•2016年10月10日
The content was very useful. However, a little more detail could have been provided while explaining a few concepts. I am confident of using these frameworks in the future. However, before applying them I will have to visit the material again. Thank you so much.
創建者 Miguel M
•2019年6月30日
Great content. Professional and assertive. It could be 5 stars if some lessons had the proper translation text. It is unacceptable that the translation is completely wrong
Example
4.2 How to develop your brand portfolio - part 1.
創建者 RUBEL V
•2016年5月4日
I think that presentation slides should be offered to students. These slides will cointain information that is given by the expositor. Also, it is possible to offer a toolkit pages in each module to faciltate teaching..
創建者 Ahmed N
•2016年6月7日
the language of this video is to high, it's like to be for reading more than speaking ( Too Formal).
The Content is quite good, but it needs more time in order to fully understand it.
創建者 Aditi
•2021年9月5日
the course was very informative. However a detailed explanation for each of the answers to the questions asked in the module assignments would have been a great addition.
創建者 Isi A
•2020年11月17日
It was good, but they could have used more graphics. It was a lot of information by just talking.
創建者 Viktoriya E
•2022年5月14日
Lack of practice, but good theory and an ecellent peaker
創建者 Mamdouh S H S A
•2020年2月29日
x It's Simple and interesting