1.2 What is the product lifecycle?

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From the course by IE商学院
品牌和产品管理
747 ratings
IE商学院
747 ratings
Course 1 of 5 in the Specialization 营销组合实践
From the lesson
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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