2.7 Evaluating your brand strategy.

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From the course by IE商学院
品牌和产品管理
747 ratings
IE商学院
747 ratings
Course 1 of 5 in the Specialization 营销组合实践
From the lesson
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista
    Professor
    Marketing

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