5.2 The touchpoint concept.

From the course by IE Business School
Brand and Product Management
709 ratings
IE Business School
709 ratings
Course 1 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista