學生對 IE商学院 提供的 From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories 的評價和反饋

Very beneficial course. Apt & to the point content in very less time.

I learned a lot! thanks Brian Hallett for such a great course.

Great course, very informative and a lot of fun too!

Thank you Brian, your course was challenging and inspiring. I have been looking for answers to many of the subjects and questions you posed in this course. The great thing about this course was the process. It was easy to follow and opened lots of creative doors. Knowledge balanced with understanding. It is not a commodity you easily find. Thank you. Looking forward to the next course you are involved in.

Very helpful intro into image creation and brand awareness build-up. The skills and knowledge can be applied immediately if you are in the business or on learning stage.

This course provides basic info of branding procedure

Why it's so important to take care of the images and visuals while working with brands?

How to come up with powerfull creative concepts that are coherent with the brand, how to communicate them and work with production providers?

Professor Hallet puts a lot of energy and great insights, I really enjoyed the class!

W1 Completed

W2 Completed

W3 Completed

W4 Completed

The step by step process of this course is scalable and can be applied to every brand despite the market, size or objective. By the end of this course you will be able to analyze and understand brands in order to conceptualize and execute engaging campaigns that will capture the attention and interest of your client's target.

It is a short course but it has more learning than other humongous courses have. If you are into Brand Management or any type of marketing then this one will surely put something in your head and that something might just work wonders.

I am absolutely impressed by this course! Now I can apply new gained knowledge either to my own business or to an employer's business. A lot of thanks to Brian for his extremely interesting course!

Nice course!

I learned all the process to create a campaign through a real example, but could also apply to create a brand image or any material for a brand, actually (i.e. website, catalogs...)

I was able to make a brief with all the steps that I am definitely using on my next projects.

I loved how straightforward the course was, it gave me valuable and useful information and concepts that I will deepen into.

Thanks!

nice videos, interesting interviews and works.

It's kind of an intro, not even close to the deep understanding of branding.

No concrete examples ... the teacher interviews only one person and one company as example...