About this course: There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client. In this course I am offering you a methodology which you can easily put into practice. Then, as your needs change and grow, you might decide that you want to incorporate other techniques as well. I hope this course serves as a launchpad for you to go out and win new creative projects as well as make the ones that you are currently working on even better. And most of all, I hope you have FUN! Because remember, if you're not having fun, it's not worth it!
Who is this class for: This course is aimed at anyone from designers, illustrators, marketing executives, small business owners, or anyone interested in developing their creative abilities and learn how to build creative campaigns for themselves or clients. No prior knowledge is required in any creative field...just a passion and hunger for stretching your creative muscles!
Taught by: Brian Hallett, Associate Professor
Master in Visual and Digital Media
| Level | Beginner |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Reading: ***Important note before starting the course***
- Video: Purpose of the Creative Pitch: Interview with Maria Haro
- Video: Process Overview
- Video: The History of Branding Through Images
- Video: The Art of Story Branding
- Video: Story Branding Through Images and Concepts
- Reading: Recommended/Optional: ¨Photographically Speaking¨
- Video: Understanding the Language of Image-Making I
- Video: Understanding the Language of Image-Making II
- Video: Understanding the Language of Image-Making III
- Video: Narrative: First Contact with the Client
- Discussion Prompt: Understanding the Client's Needs
- Video: Optional Portfolio Assignment
- Discussion Prompt: Optional Portfolio Assignment
- Video: Which is More Important: Brand or Product?
- Video: Brand Analysis
- Video: The Positioning Statement: Interview with Maria Haro
- Video: How to Write a Brand Positioning Statement
- Discussion Prompt: Develop a Brand Personality Analysis for the Client
- Video: Narrative: Talking About the Values of the Brand
- Video: What is Creative Advertising?
- Video: Examining Ads: Creating Conceptual Advertising (images)
- Video: How to Convey the Unique Selling Propositions of the Brand
- Video: From Brand to Concept
- Video: Presenting the Creative Concepts to the Client
- Discussion Prompt: Presenting Strategy and Creative Concepts
- Video: Narrative: Presenting the Creative Pitch to the Client
- Video: Defining the Brand Through the Production Team
- Video: Production Team Interviews: Creative Director/Graphic Designer Maria Haro
- Video: Production Team Interviews: Stylist Isabel Ottino
- Video: Production Team Interviews: Art Designer Adrian Tai
- Discussion Prompt: The Production Brief
- Video: Narrative: Presenting the Production Plan to the Client
- Video: The Creative Pitch Deck
- Video: Explaining the Activity: The Campaign Challenge
- Video: The Photo Shoot
- Video: What Did We Learn?
- Video: Farewell!
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Purchase Course | |
|---|---|
| Access to course materials | Available |
| Access to graded materials | Available |
| Receive a final grade | Available |
| Earn a shareable Course Certificate | Available |
It is a short course but it has more learning than other humongous courses have. If you are into Brand Management or any type of marketing then this one will surely put something in your head and that something might just work wonders.
I am absolutely impressed by this course! Now I can apply new gained knowledge either to my own business or to an employer's business. A lot of thanks to Brian for his extremely interesting course!
The step by step process of this course is scalable and can be applied to every brand despite the market, size or objective. By the end of this course you will be able to analyze and understand brands in order to conceptualize and execute engaging campaigns that will capture the attention and interest of your client's target.
This course provides basic info of branding procedure