1.4 B2B: Push & Pull and the 4W’s Approach

From the course by 延世大学
International B2B (Business to Business) Marketing
120 ratings
120 ratings
Course 3 of 6 in the Specialization 国际营销与跨行业增长
From the lesson
What is B2B Marketing?

Meet the Instructors

  • Dae Ryun Chang
    Dae Ryun Chang
    Professor of Marketing
    School of Business

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