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學生對 Google 提供的 Assess for Success: Marketing Analytics and Measurement 的評價和反饋

4.7
33 個評分
14 條評論

課程概述

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

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JC

2022年5月9日

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

SA

2022年5月9日

Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.

篩選依據:

1 - Assess for Success: Marketing Analytics and Measurement 的 15 個評論(共 15 個)

創建者 RAJANI K C

2022年6月21日

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

創建者 Jade C

2022年5月10日

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

創建者 Ilona v d B

2022年5月10日

This course provides practical learnings that are representative of and applicable to an online marketeer's day-to-day business. A must-have foundation for any online marketeer!

創建者 Sarah A

2022年5月10日

Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.

創建者 Adam E

2022年5月10日

Great course with tons of useful information. Completing this course definitely helped me get a better sense of analytics!

創建者 Shyna G

2022年5月10日

Amazing course! This course provides a thorough understanding of marketing analytics in digital marketing.

創建者 Jenny K

2022年5月10日

I have such a better understanding in digital marketing after taking this course. Thank you!

創建者 Ally B

2022年5月10日

Very good details on how to measure success and understand analytics in digital marketing.

創建者 Chami C

2022年5月10日

Packed with useful knowledge. Expanded my experience and professional vocabulary.

創建者 chami c

2022年5月10日

Very engaging instructor and incredibly informative!

創建者 Lisa T

2022年6月23日

Exceptional Content.

創建者 Olalekan D O

2022年5月30日

s​atisfactory

創建者 Hamed V

2022年6月6日

Cool Course

創建者 Hazem

2022年6月17日

very good

創建者 Brandon R

2022年6月14日

This is a well planned course with excellent supplemental learning materials. The activities, if completed, absolutely reinforce each subject covered in the class. For students with no working experience, these activities are valuable opportunities to simulate real-world business situations and critical thinking skills. Students with work experience might learn new best practices and improve upon existing skillsets.

My feedback for every course on coursera is that the video presentations are always professional, but note-taking on the platform is pointless. It would be nice if the student could obtain some of the slides the presenters used. But for those of us who like to take notes to reinforce learning or for future reference, the best we can do is organize the transcripts, annotate, and add screenshots when needed. For this reason, MS OneNote is my favorite companion of Coursera.