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學生對 博科尼大学 提供的 Arts and Heritage Management 的評價和反饋

4.8
412 個評分
100 條評論

課程概述

Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression. This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions. Learning Objectives There are three objectives to this course. First, we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. Second, we will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face. And lastly, we will provide models and tools to design and implement appropriate courses of action to satisfy customers (visitors and audiences) and build an advantage over the competition. Course Structure The course is divided into six sections. Five sections are dedicated to specific aspects and themes of managing cultural institutions, while the sixth section is dedicated to individual interviews of prominent cultural institution managers on specific topics. The involvement of professionals and managers gives an incredible value to the learning experience of this course. Each module is paired with a quiz and discussion forums to reflect on the variety of the heritage management, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy page. If you love art and want to make an impact in this unique and fantastic sector, this course will support you in understanding the peculiarities of this sector and how to leverage on its tools to make a bigger impact. Look forward to meeting you online! Acknowledgements: Vatican Museums: www.museivaticani.va Cenacolo Vinciano:  www.beniculturali.it/mibac/export/MiBAC/sito-MiBAC/Contenuti/MibacUnif/Eventi/visualizza_asset.html_1283837989.html (ITA) FAI (Fondo Ambiente Italiano): eng.fondoambiente.it MUVE (Fondazione Musei Civici Venezia): www.visitmuve.it The National Trust: www.nationaltrust.org.uk The Archeological Site of Paestum: www.museopaestum.beniculturali.it whc.unesco.org/en/list/842 Museo dell'Opera del Duomo (Florence): www.museumflorence.com Museo del Violino: www.museodelviolino.org _________________________________ Disclaimer - Since some of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and subtitles....

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RN

Mar 31, 2018

I'm really into this amazing course. it provide me with a wide range of information. it helps me to understand the field of museums and heritage management . Thank you for this useful course.

HS

Sep 02, 2018

It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.

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1 - Arts and Heritage Management 的 25 個評論(共 100 個)

創建者 Marina G

Jun 09, 2018

It gives a wide view on the topics of management and marketing. Easy to follow for people without any Marketing or Economics background, and for the ones who do have it, the course offers a wide range of up-to-date bibliography and specific concepts on the Art Management. What I liked the most: the content itself, a lot of visual examples, very concise explanations, the feedback in the tests, the additional content, etc. One of the best courses I have ever made.

創建者 Ciaran P

Sep 02, 2017

This was an excellent course which introduced me to the importance of properly managing art and heritage, in the same way as any other important resource should be managed. The individual lessons were beautiful, being set against the backdrop of some of the finest of Italy's cultural jewels.

創建者 Maria R

Jul 31, 2019

A well-designed course which is more likely still engaging learners and positively affect their interests and expectations.

Through the course the learner is able to see the process, receive fresh ideas from co-learners, mentors, colleagues of this field of study, who are interested in the Art and Heritage management, have a practice on work and can offer specific feedback in a positive tone that helps you to improve the quality of your course and create a more active learning experience.

The materials were great for every Week, that helps to learn a lot of hard moments you could missed or meet for the first time. Thanks to them you knew what you need to know from the deep theoretical point and the videos are help to understanding all together at all and combine on practice.

Thank you!

創建者 Jayne D

Jan 22, 2017

Absolutely exceptional course - I have learned so much in preparation for commencing my Graduate Certificate in Arts and Cultural Management via correspondence. This course not only provided great management insights and how institutions implement their product to the consumer, it provided up to date methods of data processing and insight into marketing approach. I will definately watch out for more courses with Bocconi. I could not be more grateful for the material and the opportunity to learn this much at no cost. Thanks for your time and amazing effort in putting together this course and thank you to our amazing host, Andrea Rurale for being the enthusiastic, professional guide through these learning modules.

創建者 Andrea

Nov 18, 2016

Very impressive course.

The content is perfect for understanding the main topic of experiencial marketing about the management of arts.

I think many lessons are usefull no only for cultural institutions, but also for entertainment industries such as movies, theatres and sports, because the main concept of customer satisfaction and experiential marketing can be applied to the entertainment industry as well.

I've taken the other courses offered by Bocconi and are always excellent , in terms of content quality and professors.

Compliments to all involved into the idea creation and realization of this course.

Andrea

創建者 Layla T

Jul 09, 2017

Really motivated course, a great surprise, one of the first courses made in Coursera that I feel connected. Andrea Rurale has conducted the course both with professionalism and implication that made it really interesting. The use of real Italian cultural institutions and interviews with their directors made it more easy to understand all the management concepts.

My experience on museums was only internal as a conservator and this course helps me to understand the relationship of the museum with visitors and markets.

Thank you to all the team for this great work,

創建者 Stefano F S

Sep 17, 2019

As a fresh graduate who is looking towards a career in the arts and culture sectors, this Course gave me many valuable insights on the day-to-day challenges of a cultural manager, with a special attention on the Italian context. The topics - presented by Prof. Rurale - were varied, thought-provoking yet accessible (but always with an eye on the relevant academic research). Further insights were given in the interviews with several renowned practitioners of the field, in Italy and abroad. A definite recommendation.

創建者 Akash K S

Nov 25, 2019

The course offers an experience which is quite unique in nature. You are not present at the sites where the instructor takes you to, but you feel part of it. The course presents a great opportunity to anyone and everyone to create a sense of appreciation and understand how are heritage and culture are still intact and all the process which goes behind to keep them intact in a brief 6 week duration. Loved it and would keeping coming back to watch the interviews again. Thank You

創建者 Yukiko S

Jan 21, 2020

It was my pleasure to be able to participate in this course, what a luxury to get educated on the go! The world of arts and heritage management was so much to learn, and fun to get to know. I could understand the concept and strategy, as well as the business structure. I believe it would be more challenging to actually draw the best strategies for each institute and effectively manage it. It would be great to have the lifetime learning support groups or communities.

創建者 Stefanie v d B

Jan 31, 2019

Thank you so much for this great course . Iam a teacher of art with special interest in Heritage and art managment all over the world . My partners family lives in in Italy , Mantua so its special as a Dutch art lover how musea are organized and have great intensions for visitors to make visiting looking with their hearts . Loved the 6th chapter to see the people behind the consept but even more the interesting video lectures with sympatico Andrea Rurale .

創建者 Geraldine G

Jan 15, 2017

En términos del contenido mismo del curso soy un cliente satisfecho! Cumplió con mis expectativas, todos los contenidos fueron explicados de manera amigable, de manera estructurada, con gráficos y notas que ayudaban a visualizar los conceptos. El profesor supo llevar el ritmo de las lecciones y transmitía el contenido de manera interesante sin aburrir. La parte de las entrevistas fue muy enriquecedora.

創建者 Annie K

Jun 13, 2017

I really enjoyed this course. It was a good review of previous management courses I have taken with application to arts and heritage sites and museums. I feel it will benefit me as an employee of within the Museum field. The only struggle I had was occasionally being confused by some wording, as the instructor's first language is not English (although the course is in English.)

創建者 Elena S

Aug 14, 2017

Fantastic Course!

Thank you very much Professor Andrea Rurale and Bocconi Team for this very informative course. The course is very good structured. The content of material is very reach. The places of lectures are gorgeous. Special thank for the interview with the managers and directors of culture institutions.

Dr. Elena Shadrina, Higher School of Economics, Russia

創建者 Vladislav K

Aug 18, 2017

Thank you very much! Excellent course! I have enlarged my knowledge a lot. You have explained the theory in a very clear and accessible manner and gave a perfect practical advices and examples. I am certain that I will use everything that you taught me here in everyday work in the museum. Best wishes and a cordiall thanks for all who made this course!

創建者 Hansmukh S

Jan 25, 2017

its an amazing course work. All study material (videos and readings) is entirely connected with course and requirements of students and very easy to understand. Anyone, who want to learn their subject i easy way, try to do this courses and even the facilitators and specialists also should see this atleast once. a big thanks to entire COURSERA team.

創建者 Ainara G F

Dec 29, 2018

It is incredible the quality of the information. It summarises everything with beautiful images and, on top of that, it also brings us to most of the best places in Italy when it comes to Heritage. I learnt a lot and I am very happy to have taken this course. Thank you to all the team and the people that created it.

創建者 Leonid I

Jan 24, 2018

Great course! Unique and fascinating content. Fun and effective way to get in touch with plenty of arts management aspects. Active discussions and comprehensive feedbacks from moderators. Special thanks for the content of the 6th week, namely video interviews with the heads of cultural institutions!!!

創建者 Heloise

Mar 17, 2018

It was a great overview of how the museums and historical sites are managed. The content is well prepared, lectures aren't overloading you with information, yet giving you a pretty clear view of the topic. Would be nice to hear more about the CRM implementation and measurement of customer engagement.

創建者 Montserrat H S

Apr 15, 2019

Un curso clave para comprender mejor el sector cultural desde el área de gestión de las artes y el patrimonio. Muchas gracias a todos los profesores y alumnos que con sus contribuciones y opiniones y clases me hicieron crecer y también muchas gracias a Coursera por hacer posible este curso.

創建者 Artemis K

Oct 29, 2017

I would like to thank Mr.Rurale and the Universita Bocconi for this great course, which is very interesting and useful. I was also amazed by the museums and the archaeological sites, where some of the lectures and the interviews with the managers were filmed. Best regards, Artemis Kinia

創建者 Gunes U

Aug 04, 2017

I really enjoyed this course - it provided different perspectives on several fields, fundamentals of the art industry, and also the video shootings were very interesting, giving insights from the actual heritage sites, and the quizes and discussions encouraged a true thinkinh process.

創建者 Omar M

Mar 21, 2019

This is my second course by Bocconi University. Great instructor and rich content which help me learning about a new field. Coursera made this learning experience incredibly amazing and interesting. I strongly recommend Bocconi courses and of course Coursera learning platform.

創建者 Katarina

Dec 27, 2017

Very informative, enjoyable and educational! Gives you perspective on wide array topics ! High quality programs and well organized lectures with a marvelous teacher that in a intersting way introduces you too art heritage management....I felt it was worthwile my time and money

創建者 Nizar J L

May 04, 2018

An excellent course covering most aspects of Arts and Heritage. The one thing I feel could have been dealt with in greater depth is the role of the curator and how he fits in this environment and his working relationship with the manager. All in all, a wonderful journey!!

創建者 Mariia S

Apr 17, 2017

Very useful information and datas about the customer satisfaction. Challenging self projects on city branding. And the insights of real managers of main Italian cultural institutions is just a brilliant addition to the theoretical part. Definitely recommend!