課程信息
4.5
73 ratings
22 reviews
Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that....
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100% 在線課程

立即開始,按照自己的計劃學習。
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建議:4-6 hours/week

完成時間大約為15 小時
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English

字幕:English
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Clock

建議:4-6 hours/week

完成時間大約為15 小時
Comment Dots

English

字幕:English

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 1 小時

Arts and Culture - Value Then, Value Now, Value Tomorrow

We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible? ...
Reading
9 個視頻(共 65 分鐘), 1 個閱讀材料, 1 個測驗
Video9 個視頻
1.2 | Introduction to Unit One分鐘
1.3 | Value Through the Ages7分鐘
1.4 | What Has Changed?9分鐘
1.5 | Mission & Value12分鐘
1.6 | Value Now9分鐘
1.7 | Value, Capacity & Support12分鐘
1.8 | Scope & Scale9分鐘
1.9 | Off the Record: Value Creation in the Arts1分鐘
Reading1 個閱讀材料
Unit 1 Slides10分鐘
Quiz1 個練習
Unit 1 Quiz12分鐘

2

章節
Clock
完成時間為 3 小時

Form Follows Function: Organizational Structures Aligned to Purpose

How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it....
Reading
8 個視頻(共 46 分鐘), 2 個閱讀材料, 1 個測驗
Video8 個視頻
2.2 | Dominant Logic6分鐘
2.3 | Frugal Engineering5分鐘
2.4 | Logic Models: Designing Your Business Model7分鐘
2.5 | Logic Models: Real World Application10分鐘
2.6 | What Makes a Resilient Organization?5分鐘
2.7 | Identifying & Managing Risk7分鐘
2.8 | Off the Record: Logic Models1分鐘
Reading2 個閱讀材料
Unit 2 Slides10分鐘
Additional Reading and Resources10分鐘

3

章節
Clock
完成時間為 3 小時

Who Are We For?

To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers....
Reading
6 個視頻(共 42 分鐘), 1 個閱讀材料, 1 個測驗
Video6 個視頻
3.2 | What's Going On in Our World?8分鐘
3.3 | Competitive Analysis: Analyzing the Environment11分鐘
3.4 | Competitive Analysis: Real World Application8分鐘
3.5 | Working Collaboratively10分鐘
3.6 | Off the Record: Competition & Collaboration2分鐘
Reading1 個閱讀材料
Unit 3 Slides10分鐘

4

章節
Clock
完成時間為 3 小時

Where Do We Stand? Making Choices

A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers....
Reading
6 個視頻(共 43 分鐘), 1 個閱讀材料, 1 個測驗
Video6 個視頻
4.2 | Why Is it Imperative that We Define Our Promise8分鐘
4.3 | Marketing?5分鐘
4.4 | Public, Product, Place, Promotion & Pricing15分鐘
4.5 | Brands & Beyond9分鐘
4.6 | Off the Record: Marketing1分鐘
Reading1 個閱讀材料
Unit 4 Slides10分鐘
4.5
Direction Signs

67%

完成這些課程後已開始新的職業生涯
Briefcase

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 AFOct 29th 2015

I learnt new definitions, basics and realised the mistakes in my method, earlier.

創建者 PJul 30th 2016

Well structured and thorough. Could have more clearcut real examples.

講師

Peter Frumkin

Professor
Nonprofit Leadership Program, School of Social Policy & Practice

Mrs. Russell Willis Taylor

Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts Strategies

關於 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

關於 National Arts Strategies

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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