This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
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- 5 stars69.76%
- 4 stars19.37%
- 3 stars3.87%
- 2 stars1.55%
- 1 star5.42%
來自APPLYING DATA ANALYTICS IN MARKETING的熱門評論
If the peer reviews were done faster it would be better
Very informative and nice presentation and interactive sessions.
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
關於 商业分析 專項課程
Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making.