This course introduces students to customer satisfaction measurement through a wide range of analytical approaches. We will discuss the components of customer satisfaction, major issues in measuring customer satisfaction, statistical methods in analyzing customer satisfaction influence, sentiment analysis with social media data, influence analysis with social media data, and text summarization with social media data. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
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來自APPLYING DATA ANALYTICS IN MARKETING的熱門評論
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
Very informative. Good beginning to start the journey into analytics for marketers.
Very informative and nice presentation and interactive sessions.
關於 商业分析 專項課程
Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making.