This course introduces students to customer satisfaction measurement through a wide range of analytical approaches. We will discuss the components of customer satisfaction, major issues in measuring customer satisfaction, statistical methods in analyzing customer satisfaction influence, sentiment analysis with social media data, influence analysis with social media data, and text summarization with social media data. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction.
商业分析 專項課程伊利诺伊大学香槟分校課程信息
10,123 次近期查看
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 5 門課程（共 6 門）
中級
A basic familiarity with R is recommended.
完成時間大約為12 小時
英語（English）
字幕：英語（English）
您將獲得的技能
- Data Analysis
- Analytics
- Marketing
- Marketing Analytics
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 5 門課程（共 6 門）
中級
A basic familiarity with R is recommended.
完成時間大約為12 小時
英語（English）
字幕：英語（English）
提供方
伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
立即開始攻讀碩士學位
此 課程 與 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Science in Management 相關。它將為您提供主題、材料和授課教師的預覽，以便您確定完整在線學位課程是否適合您。
授課大綱 - 您將從這門課程中學到什麼
完成時間為 5 小時
Course Introduction and Module 1: Customer Satisfaction
With the first module, we begin by looking at some definitions of customer satisfaction. Then, we explore some major issues we have to consider. These issues include the psychological constructs of customer satisfaction, proper measurement of those constructs, varying targets of satisfaction, differences in the impact of individuals' expressions, and changing satisfaction over time. We will then introduce you to a new tool that you can use to conduct various data science methods on social media data. We conclude the module with a short primer on R and RStudio.
完成時間為 5 小時
14 個視頻 （總計 76 分鐘）, 6 個閱讀材料, 2 個測驗
完成時間為 3 小時
Module 2: Customer Satisfaction Analysis
We will begin our second module with a discussion on different types of data for customer satisfaction analysis. We first focus on survey data and look at different ways to analyze them. Next, we will provide a simple primer on linear and logistic regression. We will wrap up this module with a guided demo of utilizing sentiment analysis on tweets using the Social Media Macroscope.
完成時間為 3 小時
6 個視頻 （總計 45 分鐘）, 2 個閱讀材料, 2 個測驗
完成時間為 2 小時
Module 3: Customer Satisfaction Influence Analysis
We will introduce a method to analyze customer satisfaction influence using social media data. Social networks are the perfect dataset to utilize network analysis to understand how people are interacting with other people and forming networks. Identifying a pattern in social media relationships can be useful when making marketing decisions. We will also review influencer brand personality analysis that can be used as a method for brands to find influencers similar in personality to themselves.
完成時間為 2 小時
5 個視頻 （總計 34 分鐘）, 2 個閱讀材料, 1 個測驗
完成時間為 3 小時
Module 4: Text Summarization
We will learn about the various methods of text summarization. We begin by discussing the pre-processing steps required to bring the text to an analyzable form. Next, we look at how the frequency counts of multi-word phrases of pre-processed text can reveal the common terms being discussed. Building on top of the n-grams, we move onto a more intelligent method to automatically detect quality phrases. We will also discuss the LDA Topic Modeling - a very popular way to detect topics in a body of texts. We will wrap up this module with a highlight on supervised machine learning and an example of its application.
完成時間為 3 小時
7 個視頻 （總計 56 分鐘）, 4 個閱讀材料, 1 個測驗
審閱
來自APPLYING DATA ANALYTICS IN MARKETING的熱門評論
由 YH 提供2020年11月26日
This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course
由 MY 提供2019年11月2日
it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation
由 S 提供2021年1月3日
Very informative. Good beginning to start the journey into analytics for marketers.
由 KK 提供2020年8月25日
Very informative and nice presentation and interactive sessions.
關於 商业分析 專項課程
Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making.
常見問題
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
有助学金吗？
還有其他問題嗎？請訪問 學生幫助中心。
