課程信息
When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting.
In this culminating course, it’s time to use the business tools you have learned throughout the specialization to solve this real business problem. To help you as you develop a solution to the GAS GAS dilemma, in the Capstone you will also learn a six-step analysis of business problems methodology. By the end of the course, you will understand how to weave together considerations from accounting, finance, marketing and organizational behavior in order to arrive at a sound decision that will positively impact the firm’s future.
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3 個審閱
創建者 Marta Teixeira Dias
•Jan 14, 2019
You really get to use the tools you have learned. Very insightful
創建者 Joseph Olalekan Adenuga
•Aug 23, 2018
Great course with step by step practical approa
創建者 Elisa Heikkila
•Oct 17, 2016
This course was really great, and I don't say that lightly. The instructor was knowledgeable and thorough, the problems were clearly defined and discussed, added insight to key areas of focus were provided by instructors from past courses allowing for recap, and the problem was thoroughly interesting.
