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12 個評分

Dionysius Ang 另外 +1 位授課教師

提供方

Digital Marketing Strategy with Goldman Sachs 10,000 Women

高盛

課程信息

3,534 次近期查看

This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.
In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities.
 
You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign. 

At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign.  

This course is one of three elective courses complementing the 10,000 Women core collection.  It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs. 

The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. 

Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

可靈活調整截止日期

根據您的日程表重置截止日期。

100% 在線

立即開始，按照自己的計劃學習。

完成時間大約為3 小時

英語（English）

字幕：英語（English）

您將學到的內容有

How the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign.

Finding and reaching your audience.

Incentivizing your digital marketing campaign.

- Influencer marketing

- Viral marketing

Measuring the impact of your digital marketing campaign.

- Key performance indicators

- Social listening

您將獲得的技能

Analytics
marketing design
Digital Marketing

可靈活調整截止日期

根據您的日程表重置截止日期。

100% 在線

立即開始，按照自己的計劃學習。

完成時間大約為3 小時

英語（English）

字幕：英語（English）

授課教師

Dionysius Ang

Lecturer (Assistant Professor) in Marketing.

Leeds University Business School

782 個學生

1 門課程

Goldman Sachs 10,000 Women

164,602 個學生

37 門課程

提供方

高盛

Goldman Sachs and its people are committed to supporting the communities where we work and live, where our ideas, people and resources can make a difference. The Goldman Sachs Foundation focuses on entrepreneurship and economic growth with the aim of developing and strengthening communities around the world. 10,000 Women fosters greater shared growth, providing women in 100 countries around the world with a business and management education and access to mentoring, networking and capital. We are now bringing Goldman Sachs 10,000 Women online through Coursera to support female entrepreneurs in new corners of the world. These 10 courses blend a world-class business education with a global peer-to-peer network, providing participants with the tools needed to lead and grow their business.

授課大綱 - 您將從這門課程中學到什麼

週

週 1

完成時間為 3 小時

Boost your Digital Marketing: Planning Social Media Campaigns

In this course, you will consider what is needed in an effective digital marketing campaign. You will develop a practical understanding of planning a digital marketing campaign and how to use paid, earned and owned media approaches within a campaign. By the end of this course, you will be able to effectively plan and measure digital marketing approaches in your business opportunities.

完成時間為 3 小時

3 個視頻（總計 19 分鐘）, 10 個閱讀材料, 1 個測驗

3 個視頻

Developing a digital marketing campaign4分鐘

Using owned media8分鐘

Using paid media6分鐘

10 個閱讀材料

Getting started10分鐘

Exercise 1: Finding your audience 10分鐘

Using earned media10分鐘

Exercise 2: Using viral marketing10分鐘

Monitoring the success of your digital marketing campaign10分鐘

Using social listening10分鐘

Exercise 4: Reflect on your learning10分鐘

Key tips for successfully managing a digital marketing campaign 10分鐘

Congratulations10分鐘

Progressing to the next course in 10,000 Women10分鐘

1 個練習

End of course assessment30分鐘

常見問題

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
What is Goldman Sachs 10,000 Women?
Goldman Sachs 10,000 Women is a collection of 10 core courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. This core collection is supplemented by a range of shorter elective courses. All the courses are suitable for any entrepreneur looking to take their business to the next level.
Do I need to take all of the courses in Goldman Sachs 10,000 Women, or take the courses in a specific order?
No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all core 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.
Should I take the core collection or elective courses first?
You can take the courses in 10,000 Women in any order. The electives are designed to complement the core collection of 10 courses and can be completed before, after or between core courses, depending on you and your business's needs. On some occasions, you may find it beneficial to complete a specific core course before starting an elective course, if so, this will be suggested in the description above and at the start of the course.
我可以免费学习课程吗？
The course is entirely free for all participants.
How long does the course take?
The course has been designed with approximately two to three hours of engagement. You can take as long as you need to complete the course without losing access.
What if I need more time to complete the course?
If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.
What are the benefits of completing the course?
By completing the course, you will gain skills and strategies for developing your business’s digital marketing approaches, essential for successful business growth
Does this course offer a certificate for completion?
There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

還有其他問題嗎？請訪問學生幫助中心。

Digital Marketing Strategy with Goldman Sachs 10,000 Women

Digital Marketing Strategy with Goldman Sachs 10,000 Women